Women's Health Tech: The Future of Breast Imaging with Naomi Cosman
In this episode, Naomi Cosman, Global Head of Marketing and Investor Relations at Koning, discusses the revolutionary breast imaging technology offered by Koning. The conversation covers the importance of patient comfort, the challenges of industry resistance, and the need for early detection of breast cancer. Naomi shares insights on marketing strategies, the role of mobile units in increasing accessibility, and the ongoing challenges with insurance coverage. The episode emphasizes the significance of integrating marketing across departments and the passion behind working in healthcare startups.
00:00 Introduction to Koning Health and Breast Imaging Innovation
00:00 Introduction to Koning Health and Breast Imaging Innovation
02:30 Revolutionizing Breast Imaging: The Koning Vera Breast CT
05:47 The Importance of Early Detection and Patient Comfort
10:20 Overcoming Industry Resistance and Adoption Challenges
15:49 Mobile Units and Accessibility in Breast Imaging
20:43 Marketing Strategies: Engaging Patients and Physicians
25:57 Insurance Challenges and Cost of Exams
30:22 The Startup Culture and Passion for Healthcare
35:59 Balancing Technology and Human Connection in Marketing
- Guest's Name: Naomi Cosman
- Guest's Title/Position: Global Head of Marketing & Investor Relations
- Guest's Linkedin: https://www.linkedin.com/in/naomicosman/
- Company/Affiliation: Koning Health https://www.koninghealth.com/
- Guest's Bio: Naomi Cosman is the Global Head of Marketing at Koning, where she leads the company’s overall marketing strategy, including PR, social media, creative, web, and campaign execution. With a double major in Communications and French from the University of Wisconsin-Madison, Naomi also holds marketing and business certificates from NYU and Harvard Business School. She brings over a decade of experience—five years at a Fortune 500 company in branding and campaign management, followed by five years with startups across various sectors. At Koning, Naomi partners with leadership to elevate brand awareness and public engagement, helping position the company as a leader in revolutionary women’s healthcare.
Creators and Guests
Host
Heath Fletcher
With over 30 years in creative marketing and visual storytelling, I’ve built a career on turning ideas into impact. From brand transformation to media production, podcast development, and outreach strategies, I craft compelling narratives that don’t just capture attention—they accelerate growth and drive measurable results.
Guest
Naomi Cosman
Naomi Cosman is the Global Head of Marketing at Koning, where she leads the company’s overall marketing strategy, including PR, social media, creative, web, and campaign execution. With a double major in Communications and French from the University of Wisconsin-Madison, Naomi also holds marketing and business certificates from NYU and Harvard Business School. She brings over a decade of experience—five years at a Fortune 500 company in branding and campaign management, followed by five years with startups across various sectors. At Koning, Naomi partners with leadership to elevate brand awareness and public engagement, helping position the company as a leader in revolutionary women’s healthcare.