The Business of Better Care: Using AI to Empower Providers and Patients with Dr. Josh Funk
In this episode of The Healthy Enterprise, Dr. Josh Funk, CEO of Rehab to Perform, shares his journey from college athlete to the head of a thriving, multi-location physical therapy practice. He dives into what it takes to build a business rooted in performance, culture, and innovation—especially in the evolving healthcare space. Dr. Funk discusses strategies for leadership, employee retention, and navigating growth while staying true to core values. From adapting during the COVID-19 pandemic to embracing AI and automation, Dr. Funk emphasizes the need for transparency, adaptability, and a relentless focus on patient empowerment to stay ahead in the industry.
Chapters:
00:00 Introduction to Dr. Josh Funk and Rehab 2 Perform
01:07 Dr. Funk's Journey: From Athlete to Entrepreneur
03:48 Growth of Rehab 2 Perform: From One to Eleven Locations
06:38 Leadership and Culture: Infusing Vision Across Locations
12:20 Retention Strategies: Keeping the Right Talent
17:07 Challenges and Learning: Navigating Business Growth
20:20 Adapting to COVID-19: Innovations and Changes
24:01 Balancing Process and Human Connection
27:10 Innovative Service Delivery in Physical Therapy
30:03 The Role of Patient Participation in Recovery
35:13 Growth Strategies for Rehab 2 Perform
38:07 Navigating Marketing in a Competitive Landscape
40:43 Challenges in the Healthcare System
43:12 Leveraging AI for Efficiency
48:40 Envisioning a Better Healthcare System
Guest Information:
- Guest's Name: Dr. Josh Funk
- Guest's Title/Position: Founder & CEO
- Guest's Linkedin: https://www.linkedin.com/in/joshfunk/
- Company / Affiliation: Rehab 2 Perform https://rehab2perform.com/
- Guest's Bio: Dr. Josh Funk is the Founder and CEO of Rehab 2 Perform (R2P), a growing performance-based physical therapy company redefining how people experience rehab and recovery. With a model rooted at the intersection of movement, mindset, and long-term performance, Dr. Funk and his team focus on helping clients—from athletes and new moms to first responders and everyday movers—level up, not just heal.
Under his leadership, R2P has grown into a multi-location, multi-state business that blends clinical excellence with a community-driven culture. The core philosophy? Treat people like athletes, build a better baseline, and help them perform for life.
Dr. Funk also co-leads R2P Academy, an education and mentorship platform for clinicians, intrapreneurs, and future leaders in performance healthcare. A frequent speaker on topics like growth strategy, identity-based care, and scaling with soul, Dr. Funk is passionate about building businesses that make a lasting impact—inside and outside the clinic.
Takeaways:
- Dr. Funk’s background as an athlete shapes his leadership style.
- Strong company culture is essential for multi-location success.
- Retention strategies are key when working with a young team.
- The pandemic accelerated innovation and adaptation.
- Balancing systems with human connection is critical in healthcare.
- Patient empowerment leads to better recovery and long-term results.
- Focusing on movement and performance—not just pain—is core to R2P’s approach.
- AI and automation can improve operations without replacing people.
- Transparent leadership builds alignment and trust.
- R2P plans to continue expanding its reach and impact.
Creators and Guests
Host
Heath Fletcher
With over 30 years in creative marketing and visual storytelling, I’ve built a career on turning ideas into impact. From brand transformation to media production, podcast development, and outreach strategies, I craft compelling narratives that don’t just capture attention—they accelerate growth and drive measurable results.
Guest
Dr. Josh Funk
Dr. Josh Funk is the Founder and CEO of Rehab 2 Perform (R2P), a growing performance-based physical therapy company redefining how people experience rehab and recovery. With a model rooted at the intersection of movement, mindset, and long-term performance, Dr. Funk and his team focus on helping clients—from athletes and new moms to first responders and everyday movers—level up, not just heal. Under his leadership, R2P has grown into a multi-location, multi-state business that blends clinical excellence with a community-driven culture. The core philosophy? Treat people like athletes, build a better baseline, and help them perform for life. Dr. Funk also co-leads R2P Academy, an education and mentorship platform for clinicians, intrapreneurs, and future leaders in performance healthcare. A frequent speaker on topics like growth strategy, identity-based care, and scaling with soul, Dr. Funk is passionate about building businesses that make a lasting impact—inside and outside the clinic.