Science Behind Nutrition: Understanding Longevity with Dr. Axa Yox
Hey there. Welcome to the Healthy Enterprise. My guest today is doctor Oksut Yaks. She has a background in biotechnology. She's an author.
Heath Fletcher:She's a speaker, and she's an entrepreneur. She's currently pursuing her passion for helping people with healthy food and healthy aging. I hope you enjoy. So welcome, Aksa. Thank you for joining, this episode.
Heath Fletcher:I'm looking forward to hearing your story. And yeah. Tell us where you are in your career and and what you're up to right now.
Dr. Axa Yox:I am in the paradise. I'm in Miami. What can be better? Especially when you find this edge, when your profession matches the passion and how you can help people. Especially when you find this unique voice, which is absolutely not highlighted anywhere.
Dr. Axa Yox:And I'm preparing myself because that that's kind of where I am at the moment. I'm preparing my keynote speech for the I have two speeches coming up just only the April 16 and April 30. So I'm in between to make to to bring my voice out there. And also, the the part of the speech is kind of I had the option to go with the very common topic, like what to eat to be healthy, but I prefer to speak about the topic which is absolutely not highlighted with to explain from the perspective how we age, then it makes more sense for people. Because when you say you have to eat healthy, people say, okay.
Dr. Axa Yox:Why I have to eat healthy? To be healthy. But when you explain the mechanism, it's so much different. It just clicks with people. So that's where I am.
Heath Fletcher:Very good. But that's not where you started. Right? You started in biotechnology. Right?
Dr. Axa Yox:I started as human biologist, and then I did the specialty degree in biotechnology. And I did my PhD in microbiology with genetics. So I I spent years to study the gut microbiota, And those are the kind of the topics where people are confused because the the biggest misconception that exists about the gut is, like, whatever we eat micro micro organs living there will digest that. So that's not what's happening in reality. And whenever you explain, people come to you because if you have you are healthy, it helps with your productivity.
Dr. Axa Yox:It helps your with your energy, your business, your relationship. It affects everything. And once you explain and you put the diet for the person, like the executive properly, and they feel within just only one week how everything shifts. The brain fog goes away. Like, they start the day, and they are ready.
Dr. Axa Yox:Like, they don't feel this that fatigue anymore. And they say, we could never imagine that the simple diet can boost the productivity for 70%. Can you imagine? Like, they sit in the meetings and all they can think is that brain fog when the meeting will finish. But now Right.
Dr. Axa Yox:They completely focus on what needs to be done, what is the next. I'm ready to go with this, this, this, this, and I do more during the day. What can be better than that?
Heath Fletcher:Exactly. Yeah. I mean, that's where everyone wants to be. Everyone wants to be have clarity of thought and be excited about their life and and, yeah, and yet many people are not excited about that. So tell me, you were you came out of you came out of with this with your degree.
Heath Fletcher:What inspired you to go down this road to helping people with their diet and nutrition and and and and everything else you're doing? And what else are you doing?
Dr. Axa Yox:Actually, what helped me, that's that's very great question because failing. I
Heath Fletcher:I failed so bad. I failed so bad
Dr. Axa Yox:because You're
Heath Fletcher:not failing. You're learning.
Dr. Axa Yox:I love that. But I prefer to say failing. Why? Because for me failing, I believe it's how you justify the like, what is the failing? For me, not trying.
Dr. Axa Yox:If you didn't try, that's where you fail. But if you try, you didn't match your goal, you can always adjust the goal. That's that's the misconception that exist. People normally I fail. Okay.
Dr. Axa Yox:Adjust the the goal. You can you can put the bar a bit lower and then hit the target. It's it's everything adjustable. So whatever you can play around and change, do that. Flip it, tweak it, anything that work.
Dr. Axa Yox:Just don't sit on your idea. That's all that I learned through failing really. Because I was in science for fifteen years and I was very successful. And then I decided I did 12 inventions. I'm ready for the real life.
Dr. Axa Yox:I quit and I feel so bad. Oh my goodness. I feel so bad. And then Give
Heath Fletcher:us give us one. Give us a give us your one of your biggest failures. And how did you how did you what did you learn from it and what how did you correct it?
Dr. Axa Yox:I invented the technology to clean water. The technology is invented to remove the nutrients from water, but it is invented for the home aquariums. So so to help to save the the drinking water. And when I started to talk to people, the potential customers, we can save the water for the coming generation and all this crap that we all people who love the nature have in our head. Right?
Dr. Axa Yox:And, unfortunately, people were like, it is included in my utility, I don't care. And then you start to realize that the world is flipped, and we have to accept that. We you cannot fight what's with the reality. It makes no sense. And then I started to talk to the investors.
Dr. Axa Yox:They were not interested because it's just only simply multimillion dollar company and blah blah. And they are searching for 10 x, 100 x, and a billion potentially the company that can grow to billion. So what I learned is sometimes you have to go different way, make the money, and then reinvest in what you like because water is my passion. I really love water. But because no one is interested in the technology simply because there are no money, so I decided I will go differently.
Dr. Axa Yox:I will start the production because that's what we are working on the production of the yogurt, plain based yogurt. And if you follow me on social media, you will see that I always say that if there is one thing that you always have to have on your diet is yogurt because it's full of probiotics. It's perfect prebiotic, and, also, it's full of proteins, and it's so light for you to eat. So when we start the production for the yogurt, whenever we start to generate the revenue, I can reinvest in my own company. And then you can go with what's your passion without the need to raise the capital.
Dr. Axa Yox:So even if you feel there is still the way to do what you love, don't give up on your dreams. Just try to change the target or the path that you can achieve. Don't change the goal. Just change how you achieve that. That's the biggest takeaway.
Dr. Axa Yox:Yeah. Let's change the approach.
Heath Fletcher:Right. So okay. Hold on a second. So you created a plant based yogurt?
Dr. Axa Yox:Yes.
Heath Fletcher:Are you are you still making it?
Dr. Axa Yox:Yes.
Heath Fletcher:Oh, okay. So I I didn't see that anywhere on your stuff. Where does this come from?
Heath Fletcher:Where does where do people get it?
Dr. Axa Yox:Oh, no. It's not on in the supermarkets yet. It's only homemade at the moment.
Heath Fletcher:Oh, so there's a recipe
Dr. Axa Yox:for There is a recipe, and we're I'm trying to see which one. That's why I prepare I started before I created the product, and I was trying to to to bring it to the market and to convince people. Oh, that's a perfect product. Blah blah blah. Everything that the investor were telling from the very beginning when I tried to raise the capital, don't create the product, create the market, and then bring the product.
Dr. Axa Yox:Everything came to be absolutely true. Now I'm doing the opposite. I prepare. I talk about the yogurt every single time in my post. So I prepare the market whenever I have the product.
Dr. Axa Yox:There is already market to buy because if you create the product and you bring on the shelves, you will lose the competition with the huge corporations which are already established. So I learn. I learn from what the investors are telling. And if there is one advice that I would give anyone who is in the very beginning, don't even if you are not ready, go pitch your idea. Why?
Dr. Axa Yox:Because the feedback that you will get from the investors, especially when you are not ready, remember, never take it personally. Remember everything they say. And by the time that you would come to understand what the business is, what is the flow of the cash flow, what is the revenue, what is the gross revenue, what is the difference, what is the liquid money. You have to understand the language for the money Mhmm. To be able to run the company.
Dr. Axa Yox:And if somebody criticizes your idea, it's not that they want to insult you. They really want to help you. Listen to people who achieve success. They know more than you can ever imagine. Listen.
Dr. Axa Yox:Adjust. Don't sit. Fail. Try to change something. Tweak.
Dr. Axa Yox:Talk to people. Bring your product for free. Give it away. Give them to try. Gather as much as possible the feedback and try to bring on the market the complete product, then people will buy and you will have perfect feedback.
Dr. Axa Yox:But before that, don't even try to bring on the product something which people don't know anything and if you are short with the money because you will fail. That's that's 100%. Don't do that to yourself.
Heath Fletcher:Good advice. Very good advice.
Heath Fletcher:I learned.
Heath Fletcher:That's really
Dr. Axa Yox:good. Yeah. You like It's like, I learned from my failures. That's good. That's good.
Dr. Axa Yox:It's good that I failed. Right?
Heath Fletcher:It's very good. Yeah. I don't think how do you wouldn't have and it's not a very interesting story if you just succeeded and went all the way to the top. Right? No one nobody really wants to hear about that.
Heath Fletcher:They wanna hear what happened along the way and the failures that we've had and right? They wanna hear how you came through and and the advice that you have to give. And you wouldn't have any advice to give if you just succeeded all the time. That's boring.
Dr. Axa Yox:I I it's even even more. Every time when I talk to people and as a as a person who talks about eating healthy, I love cakes like nothing else in the Like french fries? Yes, please. If I could, I would eat donuts every single day. And that's what I did, by the way.
Dr. Axa Yox:Back in 2017 when I was visiting The US with the Fulbright Fellowship for the first time, I ate 12 donuts every single day. Wow.
Heath Fletcher:And do you know do you
Dr. Axa Yox:want to know where the story ended? Besides gaining weight, obviously. I end up in the emergency room.
Heath Fletcher:I bet. No doubt.
Heath Fletcher:No doubt. Right? Yeah.
Dr. Axa Yox:And where are you That's where you learn that no. The gut gut is true. You we really need to eat healthy. And even knowledge and whatever you know sometimes can work against you. And it's okay.
Dr. Axa Yox:I learned my lesson. I know that I shouldn't do that anymore. Right.
Heath Fletcher:Right. So now I eat healthy.
Heath Fletcher:Somewhere along the way, someone told you it's okay to eat 12 donuts a day.
Heath Fletcher:Myself. I convinced myself. Let's try.
Heath Fletcher:Where were you before you ended up in in The US?
Dr. Axa Yox:So I I was in Europe since 02/2002. I did my masters. I worked in Germany for many years, Austria, Switzerland. I traveled u Europe, like, really a lot. I love to travel.
Dr. Axa Yox:If there is anything to do in the world, it's like even every time when I speak about longevity, I'm like, how is it possible that you don't want to add some extra ten years, fifteen years to your life to be able to travel? Because now we are all busy to make the money. We need some time to travel. Right? Travel.
Dr. Axa Yox:So try try to add try to be to make sure that you still will have the time to travel. Because there is nothing better than to travel.
Heath Fletcher:Right. And there's nothing better than to try food all over the world too. Right? Because you
Heath Fletcher:gotta
Dr. Axa Yox:eat in We
Heath Fletcher:need to try There's donuts everywhere.
Dr. Axa Yox:Yes. We need to make sure that the donuts in one country is not better and then in the other country.
Heath Fletcher:Have you ever had a Tim Hortons doughnut?
Dr. Axa Yox:No. My favorite is the Krispy Kreme doughnuts.
Heath Fletcher:Oh, well.
Dr. Axa Yox:Though, it's not very good to say. Right?
Heath Fletcher:You will have to come to Canada and try a Tim Horton's donut.
Heath Fletcher:Done. Deal. I'm coming. Now you know. For the donuts, I'm coming.
Heath Fletcher:We got donuts, baby.
Heath Fletcher:Okay. So now it looks like are you tell me about what you're what you're planning what you're doing
Heath Fletcher:right now. So you're marketing you've got a few things going on. I see you've got X Theory, which is you you were in marketing for a while. It was a marketing agency that you owned. Right?
Heath Fletcher:Is that correct? And you're working with Brains Magazine as a writer?
Dr. Axa Yox:Yes.
Heath Fletcher:Okay. And then I also saw you had a podcast.
Dr. Axa Yox:Yes. I do.
Heath Fletcher:Okay. And you've done a online cookbook.
Dr. Axa Yox:Oh,
Heath Fletcher:yes. I did. Yeah.
Heath Fletcher:And you've written a book.
Dr. Axa Yox:Yes.
Heath Fletcher:You've been very busy. So I wanted to tell me about so what you're doing right now, like, seems to me and now I also heard that you're going out and doing speaking engagements. So it sounds to me like you are now starting to brand you, and and you are now the product that you're branding and marketing. Is that correct?
Dr. Axa Yox:That's correct. Because I cracked this code for the personal branding. It sounds like very confusing in the very beginning because you think, what is the personal branding? And when I saw what is by following for more than two years the most successful people, then you realize what does that mean, the personal branding. Because when you create when you create that trust with people and you show the expertise, Like, I can speak about, okay.
Dr. Axa Yox:Eat this. You would be healthy. I don't want to do that because that's I don't want to say that it's too easy, but the market is too saturated for that. To find your own voice, first of all, it makes no sense for me. And the second, what I know, people need more.
Dr. Axa Yox:Because when you explain why you have to eat healthy, what is behind, it makes more sense. If I tell you one plus one is like oh, sometimes it's two, sometimes it's three, sometimes it's four. You would be confused. Why? Because that's exactly how the healthy food is explained.
Dr. Axa Yox:Some people say go with the protein powder, but not many people say that the protein powder is the processed food. Some say eat only whole food though everybody says eat whole food. Some they love to go with the supplements. I don't like to recommend the supplements, but people are confused. And it is normal.
Dr. Axa Yox:If somebody would come and confuse me about the money, I would be like, that's your profession. You have to guide me. You should not confuse people. And that's what I was following for the creator for the last two years, and I realized how confusing is the information. Even for me, I am kind of the professional, and I still needed the time to realize where is the information which is correct from the science perspective because I spent fifteen years in science so I know how to even analyze the scientific paper and to understand, is this information correct?
Dr. Axa Yox:Is this beneficial or it is not? And once you know the mechanism, like, once because that's what I I prepare for the speech. I explain the mechanism or of how we age from in such a simple way that people understand, and then they realize why you have to eat healthy. Because there is a formula for the longevity. It's not like longevity and that's it.
Dr. Axa Yox:The formula for the longevity has four components, and one of them is healthy diet. And healthy diet is not the first because it's the topic that I speak. It's scientists proved how food affects our body. If you have no if you don't have enough oxygen in your body, the same one molecule of glucose will will be processed anaerobically, so without the oxygen, and it will produce, acid, lactic acid. And whenever the pH of our body drops down it completely disrupt the entire function of our body.
Dr. Axa Yox:How? So if I if I stop there I say it can completely disrupt the function of your body. You would be confused. It's too generic.
Heath Fletcher:Right.
Dr. Axa Yox:But if I tell you that what will happen, it affects the function of your enzymes. And enzymes are the basic of our life. Everything is is between everything that happens in our body, there is particular enzyme. And when you know the answer, the acid affects the enzymes, then you oh, okay. That makes sense.
Heath Fletcher:That makes sense.
Dr. Axa Yox:Yeah. That makes sense. And then people follow. And once you start to
Heath Fletcher:And if they if you can explain what what causes that, the change in the in the acidic level. Right?
Dr. Axa Yox:Exactly. When you explain the mechanism behind how it happens, then people are not confused. Because if somebody says, cut the sugar. Okay. Why?
Dr. Axa Yox:Why I have to cut the sugar? But when you say sugar uses the oxygen in your body and whenever there is a shortage of the oxygen, the same sugar will convert into the acid, then there is a explanation behind that. Then Right. You give the person not the option just only cut the sugar. You give the explanation, and then person has the option to decide.
Dr. Axa Yox:Okay. Oh, that's why I need to cut. Not because she wants me to cut, but because there is a mechanism. And she understand, by the way. Because if you just say the generic information like, oh, don't do this.
Dr. Axa Yox:Don't do this. People would not trust you with any information that you give to them. But when you explain the mechanism behind, people start to understand that there is a level. Like, you understand your topic. The same is with any profession.
Dr. Axa Yox:If somebody would come and explain you the the finances or the AI only with ChatGPT, you would be like, okay. There are so many options with AI. Why only ChatGPT? You cannot call yourself expert. Then call yourself expert of ChatGPT.
Dr. Axa Yox:Then I would understand that you are expert on that particular topic. A particular subject. Yeah. Yes. So narrow down the niche.
Dr. Axa Yox:Explain what is your proficiency. Don't make it too generic because people don't like it. And Mhmm. If there is one thing which is missing right now in the social media and it is so much true, There is too much noise, and there is no wisdom. Why people are confused.
Dr. Axa Yox:They don't know whom to trust. And if if you can trust with the business because even if somebody screw up with the business, you can still correct. But with whenever it comes to health, I would never go to the doctor who cannot diagnose me. Do you know how many times I go to the doctor and we sit together and we diagnose myself? Would I ever go to that doctor?
Dr. Axa Yox:No. I would be like, the doctor doesn't know. I sit with them and I am like, no. But that's not that way. That that it's like, I'm diagnosing myself and I help them to prescribe me any if there is any need for the medication.
Dr. Axa Yox:And whenever they go with the antibiotics, I'm like, I'm not going to take the antibiotics. If I'm not dying, just don't prescribe. I'm not taking that. So if if the person is not professional and you have particular level and you understand that the the person doesn't meet your needs, then you would be skeptical about other people as well. And Mhmm.
Dr. Axa Yox:This is the gap that exist at the moment. So there there is a lot of noise, and people are craving the wisdom. And let's bring the wisdom even in the very simple way so people understand, but let's give them to let's give it to them.
Heath Fletcher:Right. I mean, yeah, I think you said it. It's like, if somebody has an issue, you know, like, oh, they go straight to doctor Google and they go, why do I have heartburn? Right? And doctor Google will deliver all kinds of theories.
Heath Fletcher:Every theory you can imagine out there, but actually, that's not true. Chat will actually provide you with a concentrated collection of theories, but Google, doctor Google will only give you the theories that someone paid them to deliver.
Dr. Axa Yox:You see? That's where the it's like the black hole. Yeah. So the information is sucked inside and whatever is true, it's hard to understand for the person who doesn't have the simple expertise, and it's normal. If I need the information in finances, I would never claim myself to be an expert.
Dr. Axa Yox:I would be like, I'm the dumbest person whenever it comes to the money, and I would go to the professional. Though I have some information, but I would never pretend that, oh, I'm the professional. You cannot tell me. No. It's the other way around.
Dr. Axa Yox:I came to you. Please help me. So if you come to me, I have to show my expertise. It's not that you have to trust me simply because I put the the labels or the whatever degree I have. Degree doesn't give you the knowledge.
Dr. Axa Yox:No. That's not true. And so many people, I would say that they don't have any degree, but they are full of knowledge because they spend their time to read the books and to to crave and to understand what is the topic, why it is this way and not the other way.
Heath Fletcher:Right. Right. There because there are so many angles and perspectives and theories and I think that any particular problem health wise, symptom wise, you could probably ask 10 different people and get 10 different potential theories. Right? And it's and because there's no and and really, I'm I'm wondering is there's no we're all so different.
Heath Fletcher:I mean, genetically, every one of us is very unique. And so is there really one fix for all of us, or is one fix gonna work better for me than it does for you because of our slightly different combination of of genetic information? So, you know, is that is it is that that complex?
Dr. Axa Yox:It's very it's not hard to answer the question. It's hard because this episode is going to be public. So I have to be a little bit more cautious with the advice that I give, obviously. But I would say the nature didn't create us different. It's slight differentiation.
Dr. Axa Yox:It and mostly, this is something that we are missing. So you might have the genes, but their expression or the mutation depends directly on the environment of your cells. If your cells have acidic environment, Otto Warburg, he got the Nobel Prize in nineteen thirty first when he discovered the mechanism, how the cancer cells they they they the acidic environment triggers the development of the cancer cells. And if the normal cells, they don't survive or they don't perform their function perfectly in the acidic environment, cancer cells, they thrive in the acidic environment. It's the other way around.
Dr. Axa Yox:So Right. The nature didn't create us different. It's just only simply depending on what is the environment that you grow up in. So depending on the hormones which starts the the the tweak of the biochemistry inside you. And depending on the diet, that's the how you the disease develops from generation to generation.
Dr. Axa Yox:So there is no generational disease. It's nonsense. There is no such thing that every person can has the can have the cancer genes. Every person can have or we all the time we develop the The
Heath Fletcher:is there for everybody.
Dr. Axa Yox:Right? Potential is there Right. For every nearly everyone. But what would you eat?
Heath Fletcher:My environment, where I lived, you know, whether it's the the the air, the water, my my my emotional state, the my family life, all those things. Is that what you're saying? Is that my environment is conducive to my my outcome as your environment is conducive to your outcome?
Dr. Axa Yox:There is there is even fancy word for that epigenetics. Epigenetics.
Heath Fletcher:Yes. Right.
Dr. Axa Yox:Epigenetics. It it's but once you understand that's that's the beauty of the like the formula for longevity.
Heath Fletcher:Longevity.
Dr. Axa Yox:It's it's controllable. And that's the beauty of that. Yeah. Because if somebody would tell you, like, your parents live till this age, so that's that's the list for the diseases that you will have. We were conditioned that
Heath Fletcher:Conditioned.
Dr. Axa Yox:Yes. Is the list for the diseases that I have to have. So once you start to develop them, you are like, oh, yes. Because my parents had, so I have to have. Without realizing.
Dr. Axa Yox:It's not the parents. You ate the same food.
Heath Fletcher:Right.
Dr. Axa Yox:Right. You were in the same environment. You experienced the same emotions. And that's the base which creates the biochemistry in your body, and it starts to develop into the same disease. That's it.
Dr. Axa Yox:Period.
Heath Fletcher:Wow. Very cool. Yeah. Very interesting.
Dr. Axa Yox:But the best thing is we can't control it. When you start to understand that the cortisol, which is the stress hormone, it down regulates insulin, which is responsible for the digestion of the glucose. Glucose? Because insulin what is the insulin? Is the is the hormone which sits on the membrane of our cells.
Dr. Axa Yox:That's that's something that people don't know. Okay. Insulin helps to digest the glucose. How? So insulin is the hormone.
Dr. Axa Yox:It binds to the membrane, the proteins of the membrane, and it opens up the membrane because membrane the the cell membrane, it doesn't have the holes. How the nutrients go in is through the channels. So it opens up the channel and then the glucose can go inside our cells and be digested, be processed inside our cells. So there are two types of the digestion for the processing of the glucose. If there is oxygen, then it would be complete digestion for the glucose, and we will produce per molecule of glucose 16 times more energy molecules, the same one molecule of glucose.
Dr. Axa Yox:While if there is no oxygen, it would be anaerobic fermentation. We will produce only two molecules of energy, and we will produce lactic acid. So those are the tiny tweaks when you realize why you have to do the physical activities outdoor because we need the oxygen. The oxygen doesn't appear from nowhere. We need to be outdoor.
Dr. Axa Yox:We need to be under the sun. We need to stop eating the processed. So those are the tiny, tiny tweaks that you need to do, and we need to eliminate the sugar. And if there is one, the best like, the best advice aside, like, you have to be outdoor to to to have the access to the oxygen is the intermittent fasting. Why?
Dr. Axa Yox:Because you create this gap between your meals and eliminate the snacking forever. Forget about the snacking. Even if it is the healthy snacking, add to your meal. Why?
Heath Fletcher:Right.
Dr. Axa Yox:Because the most important is not to snack in between, is to create this gap so your cells have the time to digest what you already had during your previous meal. And then after the digestion, the cell has to restore the source of the oxygen. Then the cell can digest the next four properly. But if you keep giving something all the time, what do you think the cell will do? It doesn't have so the the short anaerobic fermentation for the glucose takes minutes while the aerobic takes hours.
Dr. Axa Yox:So if you give the food all the time to your cell, the cell will not go, oh, I'm lazy today. I will do the long cycle. No. The cell doesn't have the the brain. The cell does what happens in your body.
Dr. Axa Yox:So if you keep giving the food all the time, it will flip to the anaerobic, which takes minutes because the food keeps coming and the cells need to digest it.
Heath Fletcher:Right.
Dr. Axa Yox:Then they store it. But first, they need to digest it. And when there is ex excessive food, they start to store as the fat. But that's if there is one thing, if there there is no, the health condition or the medical prescription not to, because if you have the medical condition, then you cannot fast in between, like, intermediate fasting. If there is one, the best advice that any person can ever give is to remove snacking.
Dr. Axa Yox:Whether it's the best the most healthy snack, it doesn't matter. Add to your meal.
Heath Fletcher:Okay. Because that has some it all has something to do with blood glucose levels. Right? I actually try I started fasting a couple years ago. I was experiencing heartburn, lot of indigestion and heartburn.
Heath Fletcher:And I I don't know. I could not even I couldn't nail it down to any particular food. It just I don't know. It just seemed to happen all the time. And then I I just was listening to an audio book on on intermittent fasting, and I started I was I was driving home from somewhere.
Heath Fletcher:I had a four hour drive, and I listened to the whole audio book. And I started fasting, like, during the drive, I just stopped eating and I just decided that I was gonna do that. And I did that, you know, for well, for the last two years, I've been doing that. And but that my heartburn went away in three weeks.
Dr. Axa Yox:In three weeks. Yeah. And Yeah. If you would go to the doctor, they would prescribe you the medication.
Heath Fletcher:And Yeah. My doctor said, you know, you can control this with diet. He said, you know, try and watch your high acid high acid foods, tomatoes, things like that. And he said, I'll I'm gonna put you on some medication if it gets too unbearable. He goes, because I don't want you to damage your esophagus.
Heath Fletcher:So he said, see if you can manage it. And then that was when I looked into that. And, yeah, it worked. I mean, after three weeks, I I was not experiencing it every day. It started to subside.
Heath Fletcher:It was subsiding. And then after, you know, probably another month or two, it was gone. And I haven't I've had very rare moments of it in since. But it really it really helped me in in that regard.
Dr. Axa Yox:But interesting. The acidic ref reflex is caused by the sugar. Mhmm. Like, period. And whenever the Well,
Heath Fletcher:I probably started my day with sugar. Right? So I would fast from, like, I would and then I I would so I would snack after supper. So I stopped snacking because I would I started fasting at, like, 07:00 at night. And then I would go through and I wouldn't have breakfast, which would normally have been probably something like toast and coffee and with some sugar of some sort of jam or something like that or fruit or something.
Heath Fletcher:But now I was going on until, like, noon and and I was eating lunch, but having a you know, making some better choices at lunch too. But I there was that big window between 7PM and eleven the next day where I didn't actually eat. And so what you're saying maybe explains that.
Dr. Axa Yox:Yes. I eat twice a day. So I have my breakfast. I have my lunch. The last would be around 3PM depending on how busy I am.
Dr. Axa Yox:Rarely, whenever I go out, obviously, you have to eat something. But when I know that I need to go somewhere in the evening, then I will skip the lunch. So I will try to keep this two time meal per day. And the the the bigger the gap between the meals, that's the secret. The bigger the gap, you give your cells the time to not only digest what you already ate, but also to recover from the food.
Dr. Axa Yox:Like, if you had the meal, are you able to eat the next meal? No. The same is with our cells, but we forget that the cells, it takes time for our gut to digest everything. Right. Then it goes through the blood to our cells, and then they start to digest.
Dr. Axa Yox:So within just only one hour or two hours, the cells start to digest what we eat, like process our food, and we give the another portion. We snack. Okay. Yeah. It's just only that.
Heath Fletcher:Because looking for personal gratification and instant satisfaction. It's like, oh, I wanna eat that, but we don't know that it still keeps going on under under our in in there in our subconscious or in our Yeah. We're not conscious of what's going on inside our bodies because it's automated. So that's interesting.
Dr. Axa Yox:Very interesting. Just sold all the theories because Yeah. Like, every time when I go to the supermarket and there is a offer, like, is a deal, buy one, get one for free. And it is all the time the bread. Can you who can explain me how is it possible to make the package for the bread to cost $5 and every time you get the second for free?
Dr. Axa Yox:Like, how is it what that bread is made of? Yeah. Yeah. Sometimes I think that the corporation, the big corporation, they get the the support because they need to feed us to to sickness because it's easier
Heath Fletcher:to control. Movies about that.
Dr. Axa Yox:I know. That's why that's why people
Heath Fletcher:The sickness industry, I think it's called. The sickness industry.
Dr. Axa Yox:Yeah. Yeah. So it's whatever they produce, it doesn't mean that we need to consume that. Be mindful. Read the label, and you would be amazed when you start to read the labor.
Dr. Axa Yox:The label, it tells that the bread is made from the whole grain, and then you see that the whole grain was processed and this is how the bread is made. And then you are like, but the information on the the other side is completely different. We need to learn to read the labels. And the biggest misconception that exists, when people read organic or bio, they think that there is no GMO. And I'm like, no.
Dr. Axa Yox:Organic, it means completely different. It is Mhmm. Grown without using particular, by the way, chemicals. Mhmm. Not all of that.
Dr. Axa Yox:This is one point. And the second is nearly there is no organic soil in the world anymore. So whatever we eat is more or less close to be clean. This is and there is another point. Depending on the standard, whatever is organic in The US, it might be not even fit under the regular label in the country which has higher standards.
Dr. Axa Yox:I'm serious. So if you go from one country to another, that's why the quality of the food is so different. Different. Whatever is organic for The US, it might not even fit for the shelf in Europe because Europe has higher standard. And the highest standard is for New Zealand.
Dr. Axa Yox:The second comes Australia. They have the highest standard for anything in the world. Yes. Yeah. New Zealand and Australia.
Dr. Axa Yox:New Zealand is the top for anything. They have the highest standard by law.
Heath Fletcher:Interesting. Wow. Okay, Akzo. I need to know. How are you how are you liking being branding yourself?
Heath Fletcher:Like, now that you're you're kind of branding yourself as the expert and you've got these you're out to help people with their health and and through food and understanding more about their, you know, their acidic levels and how that ins how that's impacting them on a day to day basis. So you're going out now. This is your this is your this is your business. You're promoting and branding yourself. Right?
Dr. Axa Yox:Yeah.
Heath Fletcher:So are you enjoying that process? Is it challenging? Where what what do you find difficult about that?
Dr. Axa Yox:Difficult is to work with people because they still have the eating habits and to hold their hand and to explain what that the eating is still the habit and they need somehow to divorce and to develop and the mindset is the first that you need to work with. But whenever you have the person coming from the emergency room and you help them and they the gratitude that comes from people who were never they were not helped even by the doctors and then they see the results simply because you not only explain what's happening to them, but whenever they are out of the emergency room, you have to help them right away. You don't have the time to explain them so many things. You just you have to trust me. And normally, the person who comes from the emergency room, they have to trust you.
Heath Fletcher:Right. Right.
Dr. Axa Yox:But the gratitude that comes from people who were in the hell and then you help them, that's what pays me back. I'm I call that I'm building my personal brand. But I would say, when I heard this for the first time from the other very successful people, I was like, that sounds so fake. But now, when they say the the gratitude from people and being able to help them
Heath Fletcher:Mhmm.
Dr. Axa Yox:That's the feeling that I want to ex like, feel. And I'm like, okay. I'm there at the moment, and that's the best to be. When somebody asks me the question, I never say, oh, I'm selling that. I just answer the questions.
Dr. Axa Yox:Mhmm. I never keep the information to myself. You want to know whether this is good to eat or not? I'll answer all the questions because I don't keep the information. I I prefer people to come for the execution because that's where you get the gratitude when people see the results, not when you say, oh, don't eat this.
Dr. Axa Yox:Don't eat that. No. I don't do that. I help people when they come for the execution, when you hold their hand, when they are in the hard situation, and when they tried nearly everything and nothing helped them and they call you in one week already, they feel the result, they feel the difference, and they start to cry, that's when you feel that
Heath Fletcher:Mhmm.
Dr. Axa Yox:I achieved that. And I'm not doing it for my name. I don't care anyone knows I really feel that inside of me, like, when somebody is out of the the the the health issue that they have and then you feel like, okay. I spent my life not for like for there is a purpose behind and I found it. Yeah.
Dr. Axa Yox:Sure. Yeah.
Heath Fletcher:That's great. And how do how do people find you? Like what's the what do you find is the most effective way for getting your message out and and how do people find you mostly?
Dr. Axa Yox:I'm very active on LinkedIn, so they can approach. At the moment, I do the free fifteen minutes call just to review the breakfast that people eat and unknown unknowingly, they just put some products which are not very healthy. So we remove that. We clean the recipe, and they still just only mostly, they have two or three recipes because breakfast is something that you have to do really very fast. And this is something else that whenever you know a little bit about the gut microbiota, so how it works, That helps a lot.
Dr. Axa Yox:So, yeah, they can reach me at the moment. Again, I'm doing for free the call. They can hop up and also I give away the the book with the breakfast.
Heath Fletcher:The breakfast book.
Dr. Axa Yox:Yeah. That's great. Yeah. Cool.
Heath Fletcher:So is that LinkedIn you you like that tool that seems to be a very effective tool for you? Yeah. The Well, it's a platform for professionals. So I mean, you know, you can share your expertise, which is a plot exactly what it what it's supposed to do. Right?
Heath Fletcher:For that. And what about what's the future? What's the what does growth look like for you? What where do you want this empire of yours to be in the next two to five years?
Dr. Axa Yox:I love that. I want to host my own seminars, like when people come and they are able to listen ask the question, not to listen because the purpose is not to tell the information, but to show that this is possible. I was eating 12 donuts every single day. I was in the emergency room.
Heath Fletcher:I know.
Dr. Axa Yox:I was in the emergency room. So it's possible. And there is there is no end unless you decide that this is the end. Right. What whenever you the the author for the book, one answer for the cancer, he had the cancer for the fourth stage for the pancreatic gland, and there is no cure for that.
Dr. Axa Yox:He cured himself, and he published the book, and he helped so many people. So there is always answer for anything, and the answer is to stabilize your inner biochemistry because that's what disrupt the function of the cells. And once the cells turn into something which is not very beneficial for you, they just start to spread that and then even then you can reverse. So there is no end unless you decide that this is the end. Stick to the healthy diet, Learn about the longevity formula.
Dr. Axa Yox:Follow it. Be outdoor as much as is possible under the sun. Do the gym. Don't skip it. No one can skip it.
Dr. Axa Yox:This is a must. And then just enjoy the life. Reduce the stress.
Heath Fletcher:How do the our emotional state or our state of stress or our state of survival that we live in, what do you do to to alleviate that?
Dr. Axa Yox:Oh, I practice the breathing technique because
Heath Fletcher:Breathing breathing techniques? Yes.
Dr. Axa Yox:So especially when you know the mechanism also how the hemoglobin releases the oxygen. That's when you understand, oh, the breathing technique is not only the fancy word. There is a science behind that. There I love to say, there is a nature behind that because science is what, like, studies the
Heath Fletcher:nature. Science.
Dr. Axa Yox:It's nature of science. So there is a nature behind any mechanism that exists in our body. So the breathing technique when you have to inhale and keep your breath and then exhale, there is a nature behind it. There is a mechanism. So that what helps me to release the stress the like, the fastest, the ten seconds, the first I don't react.
Dr. Axa Yox:And then I just keep reminding myself, have you do you remember before it was worse and you managed that? I always remember something which was extremely bad in my life and I just start to compare. And I always remind myself, there was worse situation and you manage it. You are going to forget about this situation within how many days? Weeks?
Dr. Axa Yox:Months? It doesn't matter.
Heath Fletcher:Right.
Dr. Axa Yox:You already have been there and you managed. This is going to pass again. Don't make it worse. So that's my line that I just draw. It was worse.
Dr. Axa Yox:Now you have the option to make it worse, to stay where you are, or just to step a little bit to level up, and then to look back and smile.
Heath Fletcher:That's it. Now you an ebook for that.
Heath Fletcher:Yes.
Heath Fletcher:Fox's techniques for So
Heath Fletcher:royal is that?
Dr. Axa Yox:Yes. Yes. Right?
Heath Fletcher:That's But you already have another book. It's called
Dr. Axa Yox:One promise.
Heath Fletcher:Master master the art of despite.
Dr. Axa Yox:Right? I love that. I actually changed the title for the book. Now, it's called One promise because people
Heath Fletcher:I see. Okay. I saw that on your Yeah. On your LinkedIn page. It's called One Promise Now.
Heath Fletcher:Yeah.
Dr. Axa Yox:Because people I actually changed it twice because people assumed what is inside the book and I was like, that's so not how it is. So before it was master the art of despite, then I tweaked it to stop calling it a comfort zone. And every single person I would talk about the book, were like, I know what is inside the book. And I was like, how do you even know from the title? No.
Dr. Axa Yox:It's so not it doesn't it doesn't overlap. So the main idea behind the book is if you try to be comfortable to be uncomfortable, you will sabotage yourself. The which is exactly what's happening with 80% of people. Because when what is the word that you convince yours like, what how do you associate yourself with the comfort? If you are in your comfort zone and you are unhappy, unhealthy, and unfulfilled, and you call the zone to be a comfort zone.
Dr. Axa Yox:Your brain records that information as being unhealthy, unhappy, and unfulfilled is comfort for you. Right. So this is comfort. You are already unhappy. This is how your brain decodes the information.
Dr. Axa Yox:And now you convince your brain, oh, now we need to be uncomfortable. Your brain would be like, are you kidding me?
Heath Fletcher:Right. That's not happening.
Dr. Axa Yox:That's not happening. And I'll give you the answer with the finger. And it's pretty what's it's pretty much what's happening. Eighty percent of people stay in their comfort zone. Eighty percent Mhmm.
Dr. Axa Yox:It's a huge number. So there is a answer itself behind that.
Heath Fletcher:Yeah.
Dr. Axa Yox:So unless you make where you are to be so uncomfortable, you will never move from there. So that's what you need to tweak. It's not to be comfortable to be uncomfortable. It's to be uncomfortable, to stay comfortable. That's when you will move.
Dr. Axa Yox:Right. Because if you are comfortable to be where you are, you will never move. If you are so uncomfortable to stay in your comfort zone, that's where you will move. That's what you need to tweak. It's not about be comfortable to be uncomfortable.
Dr. Axa Yox:It's to be uncomfortable to stay comfortable. That's when you will change your life.
Heath Fletcher:And that's the promise that That's chose you.
Dr. Axa Yox:The promise is The
Heath Fletcher:promise that chose you. Right?
Dr. Axa Yox:The promise is so what's behind like, what is described in the book. When I was facing the hardship in my life, I couldn't let it go. And I was confused, like, why let it go helps millions of people and it does. It's so ineffective for me. And when I started this path of transformation and self analysis, I found the answer and I let it go in one second.
Dr. Axa Yox:So there was a promise that I gave to myself when I was a child. It's with every person. And you have to find what is the promise. And if you think about your promise right now, that's not the promise. It's it's hidden on in your subconscious because you gave that promise when you were a child and your cautious was not mature enough.
Dr. Axa Yox:So the memory was not still there. But because of the emotional state which was at the peak, you still gave through your biochemistry the promise and you unconsciously because you don't realize what promise you gave to yourself. So you follow through the life to repeat that the the situation or whatever the promise is about, to follow that promise. Everything you do in your life is based on one promise that you gave to yourself. And once you find that promise, everything changes.
Dr. Axa Yox:Why? Because we follow the need to justify what we promised. We see the world through that lens, and we are looking for this exact same environment or the circumstances to to relieve that situation and to how to say it? Not to to relieve the situation and to prove that the promise that you gave to yourself is possible. Every person might have different promise.
Dr. Axa Yox:And if anyone would tell me, like, whenever it comes to the relationship, why people who create the they enter the challenging relationship, they always enter the same challenging relationship, Not different.
Heath Fletcher:Right.
Dr. Axa Yox:It is explained like you are familiar. What's familiar? What Right. Are you familiar with? Why the person
Heath Fletcher:Your
Dr. Axa Yox:environment. No. There is a promise. That's that's what you have to find. There is a promise that you gave to yourself, and you just go through the life, and you recreate the same conditions so you can prove your promise.
Dr. Axa Yox:And you have to find what is your promise. Before you find your promise, you will repeat the same mistakes over So that's what what the book describes because it goes through explaining how being attached to one of your peers or the parents flip the reality for you. And because you were a child, you you couldn't see what's what's real, what's unreal, and where is the truth because you cannot still, you cannot analyze, and you need to solve the the the challenge that you are in. So that's how your brain plays with you because we have subcautious and we have cautious. And the cautious is not mature enough to analyze.
Dr. Axa Yox:And then that's why why when we are adults, we still cannot justify where is the reality, where is not reality. Because we didn't manage to take under the control our subconscious. Because the subcautious, unless you start to analyze and understand where the information comes from, is it from subcautious or it is from cautious? If it comes from subcautious and you take it that it comes from the cautious and you think that it is your decision, you will repeat the same mistake over and over again thinking that that's the reality, while your subconscious creates your reality and it dictates you to repeat the same mistake because that's when you repeat the same biochemistry. But it is it is quite mixed with the past, the cautious, subcautious, and once you start to analyze and to put in perspective and the do you assemble the puzzle correctly and you learn how to read the puzzle, that's when everything changes.
Dr. Axa Yox:Before, you would be quite confused in life.
Heath Fletcher:Wow. Okay. I'm gonna get the book. I'll I'll get the book. I'll read the book.
Heath Fletcher:We'll come back. We can talk about the book.
Dr. Axa Yox:Absolutely. And if you want because I give yeah. For the in exchange for the review, I actually give the audio book for free just only because I need people to write
Heath Fletcher:the review. Sounds great. I love it. Okay. Okay.
Heath Fletcher:Well, thank you so much for your time today. I've really enjoyed our conversation and I'm sure you've given other entrepreneurs out there who are looking to promote their purse own personal brand, something to think about and some great advice along the way. So thank you again, Aksa, for joining me today.
Dr. Axa Yox:Thanks for hosting me.
Heath Fletcher:Well, that was a fun conversation. I really enjoyed talking to Aksha. She's definitely very passionate about helping people with teaching them about healthy food and healthy aging. She's got a a ton of credibility behind her. She's extremely smart.
Heath Fletcher:She knows she knows her stuff. She's an entrepreneur, and I think the advice she provided was extremely valuable. Anybody who has an idea, they need to pitch it to somebody who's been down that road, investors, other entrepreneurs, and get the feedback, get the valuable criticism. You know, try not to take it personal as hard as that might be, but that information will help you improve your, your development of your idea. If you wanna know more about AXA or read her book, one promise, it's available on Amazon.
Heath Fletcher:And, I hope you enjoyed today's episode. Thanks for listening.
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