Heath Fletcher (00:13)
Hi there, welcome to another episode of the Healthy Enterprise. If you're new to the show, welcome. And if you're a return listener, thank you for joining us again. Today's episode, I will be speaking with Hadassah Jacobs. She is the CEO of Kotsker Pharma, and she's the president of Hadassah Jacobs International. She's a entrepreneur, startup strategist, and biotech innovator. She's also an author and a journalist.
This is gonna be a fun episode, so let's get started.
Okay, Hadassah, welcome. Thank you for joining me on this episode. I'm looking forward to our conversations. I know we've chatted already a little bit. ⁓ maybe take this ⁓ first moment to introduce yourself to listeners and tell us about who you are and your company and ⁓ yeah, take it away.
Hadassah Jacobs. (01:09)
Okay,
well, I'm Hadassah Jacobs and I am the founder of Hadassah Jacobs International and we are a company, it's really a startup studio and a strategic consultancy. So we help people take ideas and turn them into ventures. And we help companies that have ideas or they have executed an idea, but they're stalling.
and we help them grow ⁓ from that place of stalling. So we really are at the intersection of innovation, health, and strategy. And I think we can have some fun with those ideas ⁓ as things are changing so rapidly. ⁓ One of the things that we specialize in is systems. And the reason is
Heath Fletcher (01:56)
who
Hmm.
Hadassah Jacobs. (02:08)
is because systems are so important for being able to have consistency in your business. And businesses that don't have the proper systems, especially a startup, they seem to struggle the most in ⁓ putting all the pieces together. So we really specialize in systems. Go ahead.
Heath Fletcher (02:36)
Give me, give me an example of a system that you would implement just so that some listeners have an idea of when you talk about systems, what, what's an example of one of them?
Hadassah Jacobs. (02:46)
Okay. Very, very good. So I work, let's just take a basic startup. mean, let's take, all right. I'm going to take a young, thriving, ⁓ artist. I mean, this is, I can go a lot. We're going to go into biofarm and biotech and yeah. But most of the time, ⁓ they really don't have a productivity system.
Heath Fletcher (03:09)
But yeah.
Hadassah Jacobs. (03:17)
So one of the systems I created actually ⁓ myself and one of my partners, she did the artwork, but I created what was called the Blockit Planner and the Blockit System. And the Blockit System is to help you learn how to block time so you can focus on what's important to move the needle forward. And that is
The first thing, block it. use systems like Notion. I build databases that fit people's personalities. This is really important. Entrepreneurs are flexible souls. They really are. And I can tell you, if I put most entrepreneurs in the beginning with a monday.com, they're going to be gone.
Heath Fletcher (03:59)
Yeah.
Hadassah Jacobs. (04:14)
my. I am to, is, it is such an experience. So I start them and I onboard them with the simplest of systems that, and I've actually, I am now really in the process of digitizing my blocket system. So in inside notion so that I can connect and keep all my clients ⁓ accountable.
Heath Fletcher (04:15)
yeah.
Hadassah Jacobs. (04:40)
for the things they have to move forward. So that's just one system that helps them to know what they need to do every day, helps them to learn how to brain dump. This is something very interesting that when you deal with an entrepreneur, an ideapreneur, a scatterpreneur, all right, somebody who... Outerpreneur, you know, ⁓ I just...
Heath Fletcher (05:05)
I like the doubterpreneur
Those are great phrases.
Hadassah Jacobs. (05:12)
I tell you, you know, that's, that's where you get the excuses. I mean, it just keeps growing and growing and growing. We'll say, okay, let's cut through that. But when you get that, one of the things that happens, especially for the idea printer, you have a million thoughts going through your mind. And to learn how to get all that on paper, to dump out your brain every week. And then to,
plug in to your weekly and daily calendar to plug in those things, you actually all of a sudden have a brain that can think. Right. It's amazing. teaching people how to do this is really one of the things that we do. We that we focus on that mindset and you know step
by step, building that system that's going to keep you focused and consistent.
Heath Fletcher (06:18)
And this is habit building, right? That's what you're trying to do is like create good habits for entrepreneurs because entrepreneurs, and I'm one of them, guilty of creating very bad habits very early on in your development. And then those habits become things you just have a really hard time letting go of at some point. So building habits like this early on is really, really good for the future of your entrepreneurial life.
Hadassah Jacobs. (06:47)
Really important. You know, it's interesting because everybody kind of has their their internal time clock and schedule and so often the things that are so important in building a business like like developing your skill sets. Now you can pay somebody to do the work, but it has been my experience that you also you need to know.
What's your pain somebody to build? And so, yeah, I'm pausing because I want to add another part to that. Why is it important to know? Because you have to be accountable. That person has to be accountable to you. And a lot of times, if you delegate something and you really don't know what you're delegating, then that accountability falls through.
Heath Fletcher (07:19)
Mm-hmm.
Hadassah Jacobs. (07:45)
and you expect them to do everything and they come back to you and they haven't met your expectation. But you really don't know what that expectation is because you really don't understand what they're doing. So developing your own skill sets as an entrepreneur, ⁓ not full time, part time, is really part of a system. Communicating is part of a system.
Heath Fletcher (07:53)
Right.
Hadassah Jacobs. (08:14)
⁓ Focus time is part of a system and putting those habits in place right in the beginning and then allowing them to become flexible in your life is really key to good entrepreneurship.
Heath Fletcher (08:31)
Yeah, absolutely. Yeah, that's excellent. Now you're obviously speaking from experience.
Hadassah Jacobs. (08:37)
Listen, I just did a reel. It'll be out ⁓ tomorrow. But ⁓ I started, I was an entrepreneur very young and my mother was an entrepreneur. And I think she had me out there at eight years old. But when I branched out on my own with my friends, we were about 13, 14. And one of our first startups,
It failed very quickly. We learned how to fail fast. But one of our first startups was in the fertilizer business. So what we decided to do, I was 13, 14. I two friends. One was an entrepreneur like me and she and I were selling eggs and seashells. We made this whole business with seashells. But my other friend was an environmentalist.
Heath Fletcher (09:16)
How old are you?
Hadassah Jacobs. (09:32)
So our businesses were really different. And the first one of our startups was a fertilizer business. So here we are. in a, you know, we're in a suburb of Chicago and we decided we're going to collect all the dog poop in all the neighborhood. Now, back then, you know, you didn't walk around with your little black bag and your dog. I mean, they just went anywhere, right? So we just went with shows.
Heath Fletcher (09:58)
Thank
Hadassah Jacobs. (10:01)
picked it all up. And we went back to her yard and we put, we laid out the newspapers all over the backyard and we were drying all this dog poop. Then we're going to pulverize it. We're going to put it in bags. We're going to sell it as manure, fertilizer for all the houses because everybody had a gorgeous garden, you know. This is how we were going to make our summer money. And so we got our
Heath Fletcher (10:28)
All
can imagine, all I can picture is, or all I can sense is the smell right now.
Hadassah Jacobs. (10:33)
I can't even think about this now because when her father came home that night from work, she hit an anchor. And I think it feels like the whole thing. comes home and he comes home and you hear, Vicky! And we're out there and everybody knew it, but it had to be a business. was behind it, right? So here I am.
Heath Fletcher (10:48)
my god.
Yeah, you're
out there proudest punch just collecting dog poop. Wow.
Hadassah Jacobs. (11:07)
He's like, what's the blankety blank doing in my backyard? And I'm like, ⁓ it's hard to-
Well, you're not doing that business. He says, get that blankety blank off my yard. I said, it's not on your yard. It's on newspaper. So that was it. You know what? We had to get it all out. That was the end of that idea. You know what I said? It's just ripped.
Heath Fletcher (11:39)
You
Hadassah Jacobs. (11:51)
poop.com. It was over. Finished before it ever got going. Fail fast. All right.
Heath Fletcher (11:57)
⁓ wow. Good on you guys. That's an interesting startup idea.
Hadassah Jacobs. (12:04)
so many funnies and I'm gonna actually be putting these in blogs and stuff. They're just so.
Heath Fletcher (12:08)
that's a great idea. Yeah, so funny.
Hadassah Jacobs. (12:11)
But ⁓ when you said, you you've learned, it is funny. You learn to fail fast and you come to a place too, just to, I know that someone who's listening is going to be dealing with the fear of failure.
Heath Fletcher (12:26)
⁓ yeah. It just comes with the territory. But we're still afraid of it. We still want to avoid it. But it is where we learn our best lessons.
Hadassah Jacobs. (12:27)
Always.
When you start to train your mind and your heart that failure is literally the thing that becomes the wind underneath your wing. It's literally the thing that picks you up and it makes you and gives you the insight and the wisdom that you get to contribute to the next step.
Heath Fletcher (12:52)
Mm-hmm.
Hadassah Jacobs. (13:07)
the next project that you're gonna jump into, right?
Heath Fletcher (13:10)
Yeah, exactly. There's no, and so there's no, no, no, no.
Hadassah Jacobs. (13:16)
And, ⁓ wow, takes so, it really takes a lot of understanding to get that stigma, you know, that sits with you. ⁓ And I realized, you know, I was not ashamed that we quit that business in one day.
But early on, really have to learn how to get a hold of, really encapsulate and really use failure as a stepping stone.
Heath Fletcher (13:55)
Yeah. Yeah. And so then you're, you're counseling with, um, these entrepreneurs and, so it's a one-on-one coaching type program and, and, uh, and how does that work? it ongoing? Is it short durations or is it just sort of an ongoing experience?
Hadassah Jacobs. (14:14)
It really depends on the need, okay? So very often ⁓ what ends up happening is I will be sitting down with somebody and they will have a really a CV that is absolutely amazing.
and they have life skills. Let's just say it's ⁓ a doctor and I'll take ⁓ a doctor I just sat down with for lunch the other day. And he is somebody who was on the ground floor of 9-11. And he is an occupational and environmental doctor, a functional doctor, but really focused on occupational health and environmental health. Fascinating.
Heath Fletcher (15:02)
Right.
Hadassah Jacobs. (15:04)
He just uprooted his entire family moved here to Israel and I said so ⁓ I've looked for you on the web. I see some videos you've done whatever have you ever Branded yourself like you are the go-to expert. You are an expert in this field
And he said, no, and someone else just told me I need to do that. I said, exactly. So now that's someone that I have already begin to talk to, I will bring on board or he will bring me on board, right? And we will build his entire persona and brand. And we will put him in the forefront as an expert in that field.
And so this is somebody that that will be an ongoing type of relationship. And then I might sit with another younger person that has a lot of skills and they just need guidance. They don't they don't need a lot. They need guidance. And so it's more of a kind of a motherly kind of thing. I'll put my arm around him and and we will just meet maybe once a week for four weeks, five weeks.
until they get their footing. Then they'll just call me when they need help. ⁓ But usually I'm sitting with people that have skills. They've created something already. They already have a business, ⁓ but they do not have a way to market that business or present that business to the world online. ⁓
So it is, it's one-on-one, but it really is very tailored to the individual. At one time I was going to do group coaching and I did actually do some sessions in group coaching. And I realized that even though group coaching is good in some capacities for the type of clientele that I'm working with, they really need someone who is going to.
put them into the forefront and really help them build that mindset and those systems strategically. So that's what we do.
Heath Fletcher (17:32)
What was the catalyst for you for wanting to do this? I mean, you were doing other things prior to doing this, but what was the catalyst for you to kind of create this business and start providing these services to people?
Hadassah Jacobs. (17:46)
You know, the catalyst is the fact that I sit at tables all the time and I listen, I listen to what people need. And I've realized over and over again what they need I can provide. I have been in this space, as I just said, since I was a young girl.
My first product, let me tell you a quick story. I was 21 years old and I happened to be in the printing industry at the time. I was becoming a color expert, which meant that I was the one that would fly to wherever they were printing magazines, mostly New York, and I would look at the proof.
I would look at the prints and I would make color corrections. So they went to print the magazines ⁓ and the books and anything that dealt with color would come out looking like the client wanted. So that's what I was doing. And somebody showed up at my office with a new kind of a print. Everything was DuPont and it was called, you know, they were layers and powders back then.
And this person showed up with a print that looked like the real thing and it was made with light sensitive inks. I was blown away. And they said, if you can find the guy that makes this, I will give you our account. So I literally, and I was working for somebody. I literally said, I'm going to find him. And I started walking the streets of Elk Village, Illinois. I just, I'm going to find this guy.
And one day, probably, I'd say about four or five days later, I see this Rolls Royce outside of this little office space. And I go, that's gotta be the guy. It's too eccentric. It's an Elk Grove Village. mean, it's like, this is a manufacturing area. And ⁓ so I go in and sure enough, it's the guy. Here he is.
Heath Fletcher (20:00)
That's too out of-
and
Hadassah Jacobs. (20:14)
He's in the back room, has like sparse furniture and he's got his little system he's designed and he's making these little proofs. And I said, are you the guy that made this? And he said, yes. And I said, oh, I said, well, the client wants more. Can I bring the film to you and will you make it? And he goes, sure. So I go trotting back and I said, I found him. And I'm not kidding. By the end of the day, my head was like.
that product needs to be on the market. Trucking back, I said, come here and sit down. I said, I want to take your product onto the market, internationally. He goes, what? He goes, our inks aren't even stable. I said, how stable are they? said, six months. said, fine, six months and you can give them all new inks. It doesn't matter. And that's exactly what I did. I quit my job and I went and took his product internationally.
Heath Fletcher (20:45)
Mm-hmm.
Hadassah Jacobs. (21:12)
It was so amazing to me. And so I've been in this space so long that when people are saying, want to start, I have an idea. I'm like, I am your girl. I know how to take your idea and put it out into the world. know, that's how it really started. It started, it's, know, I've been doing this with organizations.
Heath Fletcher (21:35)
That's cool.
Hadassah Jacobs. (21:42)
⁓ and helping ⁓ companies and organizations have been doing for a long time, well over 20 years.
Heath Fletcher (21:49)
Hey, one thing I want to ask you. Somebody might be wondering, why didn't you just Google that guy?
Hadassah Jacobs. (21:56)
Well, there was no Google back then.
Heath Fletcher (21:59)
Exactly. were the days. He's like, no Google. Things weren't easy. They weren't easy to do. You had to actually get out and go looking, physically looking and communicating.
Hadassah Jacobs. (22:02)
was no.
phone calls ⁓
Heath Fletcher (22:15)
So that was the first digital print you'd ever seen, that four color print.
Hadassah Jacobs. (22:20)
It was the first and it was amazing. And that job, you know what I got? I'm not kidding. I shouldn't, don't know if I, I actually got a Rolls Royce Corniche and I got a car phone. Now the Corniche was one thing. It was pearl white and it was a convertible. That I didn't even care about.
Heath Fletcher (22:24)
Wow, that's pretty cool.
What?
Hadassah Jacobs. (22:47)
You know what I wanted? That was that cell phone. That big thing that I would carry around with me.
Heath Fletcher (22:57)
Size of a briefcase. ⁓ my gosh.
Hadassah Jacobs. (23:00)
It's like so cool talking on the phone in the car. It's like, this is so cool. Until we got the bill, you know, cause it was like a dollar a minute, right? ⁓
Heath Fletcher (23:08)
Oh yeah.
Wow. That's interesting. the, that, that print industry. Yeah. I, I'm familiar with the print industry. I grew up, I learned, I trained as a photographer and I learned on paper and ink and dark rooms and I was in the print industry. So we had to work with CMYK and four color press and all that kind of stuff. I was a graphic designer. So very familiar with that. And yeah, it's a, it's a whole new world now in that space.
Hadassah Jacobs. (23:36)
It is. And I'll tell you, it's a whole new world. But I believe probably yourself, myself, and many of us out there today can go right back to the Jetsons in 1962. Now I was very tiny in 1962. I was a tiny thing. But when they put it out there, but when I was a little girl, I remember Rosie, the robot.
Heath Fletcher (23:53)
yeah.
Robot.
Hadassah Jacobs. (24:07)
Right Rosie right and and I thought I'm gonna have a Rosie I'm gonna have a flying car I am going to and and here we are You know that Rosie now there is an episode this is so funny where the daughter comes home and she's got all these videos she has to watch and Videos weren't even a thing that we didn't even have no Hs
Heath Fletcher (24:29)
Yeah.
No, no.
Hadassah Jacobs. (24:35)
all these videos and she says, no, I can't go to Acapulco because I have to watch all these videos and Rosie says, well, just put them all in here and I can analyze them and I will have all the answers to you in 10 minutes. Rosie AI, here we are. Is that mind blowing or what? You know, we're here.
Heath Fletcher (24:50)
Rosie AI.
Yeah, here we are.
And it came from an idea. An ideapreneur came up with all that stuff, right? That's crazy. I love how you defined all the differentpreneurs. Ideapreneur, solopreneur, scatterpreneur, doubterpreneur. Those are great. I love them all. Because you actually say, who is this for? It's for these people. I love it. From vision to venture. That's really, really cool. ⁓ Now you also wear another hat. It's a big hat.
Hadassah Jacobs. (25:04)
That's an idea.
Heath Fletcher (25:30)
You're the CEO of a pharma corporation, I am, I am. So that's your side gig, right?
Hadassah Jacobs. (25:43)
It's kind of different one. You know, it's interesting, but talking about these issues, Kosker Pharma was an idea at a Shabbat table for dinner. ⁓ There was a doctor that had five patents and he said, I want to build a company.
Heath Fletcher (25:45)
Which one's your sidekick?
Hadassah Jacobs. (26:12)
That was his New Year's desire. So this was like a Jewish New Year. So was in the fall. And I said, well, I can do that. ⁓ And it literally, it was an idea that we built in to a biopharma company. And that company has now ⁓ been certified and we have had, I don't know how many calls.
Heath Fletcher (26:20)
Mm-hmm.
Hadassah Jacobs. (26:40)
⁓ for military medicine ⁓ because we're developing products that protect the brain from chemical warfare. And ⁓ in the process of that, we developed a nutraceutical product for civilians that will aid in protecting the brain from pesticides and environmental toxins and in
regenerating the brain. So it helps to keep the pesticides out and it helps to regenerate the damage that has been done from exposure. And that goes into your, any kind of neurodegenerative diseases like your Parkinson's and your MS and a lot of people with Alzheimer's or dementias. ⁓
So the brain is so vital to protect these days. And there's a lot of great products out there that will help your brain for the moment, but it doesn't regenerate your brain. And you need that neuroplasticity, you need that brain literally regenerating or working to recover from exposures like we are. So we, you know, we're exposed to.
Heath Fletcher (28:03)
Yeah.
Hadassah Jacobs. (28:05)
And, and so that was a really big focus for us to come up with something for civilian populations, especially farmers, golfers, they're on golf courses are the most pesticide written spots on the earth, because they're so beautiful and green. So you have that and I was sharing earlier the story of my
my father having leukemia. Well, my father had a business that treated, he sold equipment and it treated golf courses. Two thirds, the statistics are almost two thirds of all golf course superintendents come up with some form of non-Hodgkin's lymphoma or leukemia. So, and this is all pesticide derived, absolutely. So, so yeah.
Heath Fletcher (28:45)
wow.
So
that this product, these products are available to them in the market now they're available. So they're over the counter. This product is available online. Online, yeah.
Hadassah Jacobs. (29:08)
I did.
It's AgroDefense.
So we have it. It's agrodefend.com. And this product is available and it works. Wow. It works.
Heath Fletcher (29:26)
Is there a line of products?
Hadassah Jacobs. (29:28)
We a line that we've been working on. It will be a line of products and one of the products
Heath Fletcher (29:36)
So right now that's the flagship. That's flagship product. Wow. that's how long has that been on the market now?
Hadassah Jacobs. (29:45)
It's really just going down the market. I've been beta testing it for close to, we beta tested it and then we were going to be putting it into clinical trials, but we ran into a problem with the facility, not with us, but the facility. So this has been in beta testing for about seven to eight months. And so we've tested with
Heath Fletcher (29:49)
⁓ okay.
Hadassah Jacobs. (30:14)
know, a wide range of ⁓ different issues that people struggle with in their health.
Heath Fletcher (30:22)
Right, you were telling me about that before. yeah, it's antioxidants, variety of ⁓ things in there. Explain what that is.
Hadassah Jacobs. (30:30)
You know, ⁓ because we are talking about healthcare. ⁓ know, it's interesting that ⁓ immune health is what we were talking about. Immune health, there's so many factors that play into immune health. So when we were making AgroDefend, the one thing we were focusing on was neuro protection to protect the brain and to neuro regeneration. So
So literally neurologically there would be regeneration. But one of the big problems is that people's immune systems become so compromised. So we added ingredients, the two highest ⁓ antioxidant properties in the world exist in this product. And so that helps boost the immune system.
And then we also added like terpenes, plant-based that are specifically focused for neurological regeneration. And we added really important brain food like MCT oil is one of the base. take MCT oil every single day and I have been one, I put it right in my milk for my coffee. I take a half a tablespoon every morning. I've been doing it for probably six to seven years now.
because I found it aided in my short-term memory.
Heath Fletcher (31:59)
And wow.
Hadassah Jacobs. (32:00)
It's amazing.
And so I said, we have to this in the product because we're creating a brain product and we have to do that. We have black seed oil. ⁓ with that, we have carbon-60. Now, carbon-60 is one of the most interesting. It's manmade, but it is an interesting molecule because carbon-60 has been already seen to blast any kind of tumor in the body.
It is an amazing product for tumors and different things like that, even though we don't market it like that because it's also the highest antioxidant on the market. So we work with that. But a lot of that also inhibits free radical growth. So these are really important, I think, you know.
Heath Fletcher (32:47)
Hmm. Sounds amazing.
All right. I got to try some of that. Okay. Okay. Tell me about that experience. So you're CEO of this company. Tell me about that for you. mean, is this kind of your, ⁓ okay, Tricia fix this when you get the edit.
Hadassah Jacobs. (32:55)
Okay, well we'll send you to travel.
Heath Fletcher (33:14)
⁓ Tell me about this transition from being ⁓ into being the CEO of this company. What was some of your biggest challenges through this adventure? mean, failure is important and lessons are coming from ⁓ experiences. Did you have some setbacks? Did you have some things that you had to work through?
Hadassah Jacobs. (33:40)
So when I started, ⁓ I started really in the same way I start with any company. You've got an idea. And now what I'm going to do is just take it from idea to launch. is, know, usually I step back at some point because the founders and the team, know, yeah, it didn't go like that at
Heath Fletcher (34:03)
They take it away, But now that's you.
Hadassah Jacobs. (34:10)
all. ⁓ And before I knew it, I'm now in a, I was in a position of being the CEO, which meant I was the point of contact person for everything we were doing. And one of those things was shifting and dealing with the U S government to get to the place where we can get big research grants because
Two of our products are pharmaceutical and they are, the potential is off the charts and they require some big research because we're dealing with chemical warfare. And so with that, ⁓ all of a sudden I find myself embroiled in the bureaucracy of getting into the department of defense and having to deal with different
Heath Fletcher (34:42)
Hmm.
Hadassah Jacobs. (35:08)
all different kinds of
Heath Fletcher (35:11)
The
FDA and the regulatory process.
Hadassah Jacobs. (35:14)
Just,
it took me three months of, and five, five organizations within the government that I had to get approvals for just to be able to get ⁓ into the area of the DOD that works in the kind of pharmaceutical that we're building. So the, this was very unexpected and very time consuming.
Heath Fletcher (35:38)
Wow.
Hadassah Jacobs. (35:44)
And very frustrating for the founder because he himself, ⁓ you know, didn't anticipate that we would have these long stretches of uncertainty when we were looking into how we, you know, the clinical trials and the research. And so these were the big challenges. And that was, I mean, even how we were gonna get certain
chemicals from one place to another. I mean these were very very big challenges for us as a startup and ⁓ going through that as the CEO ⁓ was definitely stretched me way beyond ⁓ my normal skill sets.
Heath Fletcher (36:37)
Now
you, now you had a fresh perspective for people that perhaps you can work with now to say, I can help CEOs get through the, these challenges and under, know, I mean, cause it is a, it's your, you said, it's a very different burden to be, have it all on your shoulders. It's everything, every decision is made has, it comes through you. Maybe you don't have to make every decision. It could be committee based or, or whatever, but the buck stops with the CEO.
And they take the glory, but they also take the shame, right?
Hadassah Jacobs. (37:12)
Absolutely.
You're not monetizing. I think when you have a startup and you're a CEO, making sure that you have your investors and monetizing is so high on the list of what is necessary because you have to keep the company going while it's in a research phase.
So having to step back and go through a long stint where you actually have to acquire all of the certifications and everything that you need, ⁓ you really become pulled. ⁓ It's like, which comes first? What are we going to really deal with ⁓ as a company? What's the most important thing right now? ⁓
So learning how to juggle that was, quite ⁓ unexpected, but we did it. We did it. And that was the cool thing. And now I can help people actually navigate the government system. that, that right there is huge for grants and for healthcare. Exactly. Because healthcare.
Heath Fletcher (38:33)
Especially in healthcare. ⁓ it's huge. Wow.
Hadassah Jacobs. (38:40)
is really going to change. It's changing already and it's we're going to see a huge change. ⁓
Heath Fletcher (38:47)
Okay, good segue. What do you see is the greatest shift in this industry coming towards us?
Hadassah Jacobs. (38:57)
The greatest shift is going to be going from ⁓ just medical intervention.
to prevention.
Heath Fletcher (39:13)
Yeah. This is the
big shift right now. That's a great, I love the way you said that from intervention to prevention.
Hadassah Jacobs. (39:21)
And that is a mindset shift for humanity on a whole. know, Kennedy in America, he says, you're going to have to start labeling products. We've got to take Coke. We got to start dealing with the Coke issues in the schools. We've got to start dealing with the issues that are destroying people's health because
they go to the doctors. It's what causes this incredible economic burden for healthcare. And there's no prevention ⁓ that is actually ⁓ educationally ⁓ transmitted to the people or boots on the ground. And do you know that COVID was not a difficult disease if
prevention would have been put in place.
Heath Fletcher (40:19)
Thank
Hadassah Jacobs. (40:21)
Yeah. You wouldn't need intervention if we would have just shipped out boxes of vitamin D and just some key, key core vitamins to build people's immune systems that they found was very, very helpful against this disease. people would have, everybody would have gotten a box, right? And just took their supplements. Everybody probably would have come through COVID.
much, much better than what would happen.
Heath Fletcher (40:56)
And other things you brought up, systems earlier. mean, what I hear a lot from guests is that the systems that are in place right now also need intervention because the systems are not functioning the way they used to. The systems are broken and people are coming up with ideas on alternatives to the systems that are already in place. And I think those...
Do you think those things are also going to be part of the big shift moving forward is that the systems have to be taken apart and rebuilt because they don't really support us anymore?
Hadassah Jacobs. (41:33)
You know, I'm so glad you asked that question because what I'm about to share, it goes across, ⁓ it really crosses the spectrum in all of the different business genres, but healthcare is one of the keys. So we know that we're already seeing ⁓ online healthcare, right? So, you we also have like the Better Me Now and...
And ⁓ we're seeing that people can plug in what their symptoms are and you're going to have AI generated healthcare. And AI is actually going to weed out the situations before you ever even get to a nurse or a practitioner of any kind. We're going to see this. is the healthcare system can't handle this at all. No, at any level, there's only individual ⁓ companies that are
really dealing with this, doctors that are building this apart like functional doctors, right? ⁓ So when I talk about systems, and this sounds very odd for the healthcare industry, but every business has been built over the last 50, 70 years where the CEO and the administration is
at the center. And then you go out from there and you have a marketing department over here. You have a sales department over here. You have a PR department over here. You have your accounting department. And when you look at the healthcare industry, right, you have all of your different specialties, right? All those different specialty departments. And still,
Heath Fletcher (43:23)
Yep.
Hadassah Jacobs. (43:25)
The system is set up where your board and the head of the hospital and all the chairs, this is your court.
Heath Fletcher (43:35)
Yeah.
Hadassah Jacobs. (43:37)
It is not like that anymore. The core of every business and most importantly, health.
is the marketing center.
Marketing, you know, we used to just look at marketing as, you know, how you're going to promote your business. Marketing is where you serve the people.
It's not, it's where you educate the people and it's where you monetize. So you serve, you educate and you monetize through your marketing department. Marketing sales, but that department. That is now with social media. are, it's social marketing.
Heath Fletcher (44:13)
Mm-hmm.
Hmm.
Hadassah Jacobs. (44:34)
Your customer, your client becomes the center. The community is in the center. The target market is around it. And around that is your marketing department. Who's going to serve, educate, and monetize to meet the needs of the people. Then you have your outer core, which is all those departments, right? All of them have to feed into the marketing.
Heath Fletcher (44:47)
Right.
Right.
Hadassah Jacobs. (45:05)
all of them. But what is key is you have to have two kinds of systems. You have to have a system that ⁓ automates the communication and the goals of the company through the marketing department to the people.
AI is brilliant at this, right? And then you have to have the system that's the productivity system, the high performance system, the productivity system that actually communicates the marketing department to the rest of the company or the rest of the healthcare organization. So you've got this inner weaving of this core and system and then the next core and system. And so right now,
Heath Fletcher (45:28)
Yeah.
Hadassah Jacobs. (45:55)
That does not exist.
Heath Fletcher (45:58)
No, not at all. It's nowhere close.
Hadassah Jacobs. (46:01)
Literally,
⁓ in fact, it's one of the legs that one of my partners and I, we would, we, we've really given consideration of going into the healthcare industries and into businesses and taking a look at their systems and overhauling them. So they become ⁓ really community and client centric. They know how to automate their service.
their education and their monetization. And then they know how to communicate all of that between the different departments. So it becomes centralized. Very, very important. And for healthcare, nothing is more important. It's critical.
Heath Fletcher (46:49)
Yeah,
agree. that's what, what, would you call this system? Does it, do you have a name for it yet?
Hadassah Jacobs. (47:02)
⁓ I have a name for one that I designed with my partner. called the ID3 system. It's pretty amazing. ⁓ It is absolutely amazing in the content messaging world. But in this, just call strategic consultancy right now because I think everybody's going to be different, but we probably should call it
Healthcare AI. don't know. I'm up right now. you know. That's right. healthcare, right? Follow the Apple model. So yeah, is absolutely, but healthcare, this is vital because, you know, if I go on and I have a symptom of something, I am actually,
Heath Fletcher (47:35)
like that. You and I will work on that.
Hadassah Jacobs. (47:59)
not wanting to just tell you a symptom, I'm looking for the solution. And that's the next thing. is it okay if I just go into this for one minute about solution is connected to mindset in the most unique way. And we've been talking about businesses, we're talking about health care. So what's happening with the younger generation and what's happening
Heath Fletcher (48:04)
Mm-hmm.
Yeah, absolutely.
Hadassah Jacobs. (48:28)
even in our generation, I really don't want to go to that doctor and I don't want you to give me meds. I just don't want it. I want you to tell me how I can fix the problem. And one of the things that happens when we're diagnosed and you have just walked through this and we've all walked through this at some capacity is you go through a plethora
of emotion and thought. What is this? Am I going to die? How, you know, there's so many, ⁓ how sick am I going to am I going to get better? Am I going to feel better? When am going to feel better? Right?
Heath Fletcher (49:13)
confusion
and doubt and fear and
Hadassah Jacobs. (49:16)
It's a plethora.
And so one of the things that, ⁓ you know, when we become aware of the fact that when we face something scary, and healthcare is a scary and a cool thing, but it's scary, but again, is cross the board in genres of business and the entrepreneurial world. So when we face an obstacle,
a an unexpected.
Heath Fletcher (49:53)
Thanks
Hadassah Jacobs. (49:55)
Two things can happen. Either our mind can go down the road of not seeing the solution and dealing with all the doubts and the struggle and the frustration, or we can train our brain, I say. Train our mindset to immediately go to
Okay, this is the problem. Now, what's the solution?
This is what has to happen in healthcare. That system that has to be built has to be solution-based. And so when somebody goes on and they say, you know, I'm struggling with a rash from the top of my head to my feet, and they plug that in, they need to walk away with, okay?
Heath Fletcher (50:39)
Hmm.
Hadassah Jacobs. (50:58)
It could be caused by you ate too many strawberries. ⁓ You combine two different medications that don't go together. You know, if I take vitamin B with my morning anti-aging stuff, whatever I take, I'm telling you, I get a rash, I start itching. Vitamin B can't be anywhere near that stuff. But when you're online and they need to say, okay, you know, these are the questions, you plug in the answers.
And they say, okay, here's the solution. And if they think it's more dangerous, know, life threatening, then they have that solution, right? Then you need to go to your neighborhood clinic right away. You need to call your doctor, right? This is the kind of system that has to be developed. It has to be preventative, solution-based.
Heath Fletcher (51:53)
Yeah, I mean, if you think about all the various technologies that are happening now, there's enough information now that you can actually ⁓ have a genetically assessed who you are as a genetic organism. So all your information is there and that's fed into the system. If there was a place to put it. And then you can have, we all have... ⁓
medical devices that we carry or Apple watch or whatever else that are recording our heart rate and recording all our, you know, and so you have ongoing live, ⁓ you know, right now, current data that's being fed into your own health profile that if something comes up and it's like, wow, this is, you've got a series of this been happening over the last five weeks and you probably should maybe take some new medicine or take some new vitamins or
You get advice on a regular basis, real time. And then if something serious starts to happen, well, then your doctor's looped in. And then he takes a look at the data and looks at the information. So you have this sort of live system that's actually...
Hadassah Jacobs. (53:06)
So I had the coolest thing happen when I was in Chicago. Yeah, no, I was in Wisconsin. anyways, in December, right, I wanted to get my eyes checked and I needed an appointment before I flew back. And so the only appointment was available at one of the big eyeglass places. And so I took it. It was like $69. And I get in there.
Heath Fletcher (53:34)
Yeah.
Hadassah Jacobs. (53:36)
and they've got the coolest machines, like the coolest. And so I do all my eye things and you watch, you like watch the front of your eye, like a video. Then you watch the back of your eye. And it's so cool. Well, when I got into the eye thing for them to do my prescription and everything, she was teleported in. The doctor was in Cali. She was a tele-
Heath Fletcher (54:02)
Wow, Teladoc.
Telemedicine. Wow, that's really cool.
Hadassah Jacobs. (54:07)
all the things from where she was.
Heath Fletcher (54:10)
Wow.
It was so cool. Yeah, that's cool.
Hadassah Jacobs. (54:19)
That is so cool. But this is of healthcare. This is what we're looking at.
Heath Fletcher (54:21)
Yeah. That's it. Yeah.
Yeah, you'll be able to do it right from your living room at some point.
Hadassah Jacobs. (54:30)
Exactly.
And it's so, it really should be because first of all, you know, it is time, and I know you will agree with this, it is time that we put healthcare back into the hands of the people. It's so important that people ⁓ not only take control of their health, but they have the tools and the education they need to take control of their health. know, gone are the days of TV dinners.
Heath Fletcher (54:45)
Yes. ⁓
Hadassah Jacobs. (55:00)
This is, you know, we grew up on TV dinners. ⁓ that's all. But I'm going to build Rosie. I'm telling you, she is like on my list. I've already been like talking like Rosie. I want Rosie.
Heath Fletcher (55:04)
Yeah. TV dinners and the Jetsons.
Hadassah Jacobs. (55:22)
back then she was you know the first episode not to get really side-dragged but the first episode of the johnson's back then rosie was like she was going to the the scavenger pile you know she was so old she was like an old robot
Heath Fletcher (55:38)
She's an old robot. Yeah, she got refurbished.
Hadassah Jacobs. (55:42)
Exactly. It was like...
Heath Fletcher (55:47)
my gosh. Okay, let's, ⁓ we could go on. I know this has been great. I really enjoyed this conversation and I know we could go on ⁓ for much longer, but let's come back to a couple more questions for you. want to talk about for you, ⁓ you you're a CEO. You also help people, ⁓ entrepreneurs ⁓ get their start and help them guide them.
Hadassah Jacobs. (55:49)
⁓
Heath Fletcher (56:16)
How do you, what's your leadership style as far as when you're doing that? How do you approach both your CEO job and also coaching from a leadership?
Hadassah Jacobs. (56:30)
This is such a great question because I've always been a pretty free spirit, kind of a fluid type of individual. so one of the key things in leadership is planning. It's literally being able to find that balance of
people and dealing with people time alone, but especially your focus time to move something forward. So I am, you I use my own products. I plan. So as a leader, ⁓ as a leader, I teach people to plan too. But I plan in a way.
that ⁓ I do the brain dumping, I do my weekly planning, I plan out my calendar, right? ⁓ And I also really think about when I'm gonna have the right mind space to do certain things. I've gotta be in the right head space for certain things. I have to plan my energy.
So I plan everything from A to Z and then if something's not working I optimize it. But I do it in a way that I can change course on the drop of a dime.
Why is that important for an entrepreneur? It's very important. But when you live in situations like we live like here in Israel and I can do this in the States too, Miami and Chicago, but you, don't know when a bomb is coming. You know, a siren is going to go. Uh, you know, I was sharing with you earlier that today, you know, a siren is coming in.
And so I just took my little computer went into my, have a bomb shelter right in my bedroom here, you know, I locked the door, me and my computer. I was kept, you know, preparing for our podcast. you
Heath Fletcher (58:47)
It's hard for most people to imagine. It really is, right?
Hadassah Jacobs. (58:50)
It is, it is, but flexibility. So, you know, you don't know when your child is going to get sick. You're going to get a call from a school. A tornado touches down, a natural disaster. Your neighbor needs help. And that's when I say you need to build in a way that your structure is so consistent, but fluid.
Heath Fletcher (59:00)
The tornado touches down.
Hadassah Jacobs. (59:21)
Because in today's society, I am not going to go to an eight to five job, and I'm not going to sit there behind the desk and only leave when I can take a bathroom break.
We are a social society now. And we need to be there for each other. Now we don't need to overbe there for each other because then we never get anything done. Oh my God. I've been there.
Heath Fletcher (59:51)
There's a limit. Yeah. Stay within it.
Hadassah Jacobs. (59:53)
You know, so when I block time, even when I block time with people, I block this amount of time. We've got an hour and a half and whatever you want to do in that hour and a half, whatever you want to talk to me about, but the hour and half's done, I got to go. All right? And so my leadership style really does hinge around, first of all, ⁓ training myself.
and making sure that my structure is very sound and very consistent and very focused. And then the second part of that is systems. I have serious systems and I have serious AI automation going. I have a serious relationship with chat GPT.
Heath Fletcher (1:00:49)
I like the use of the systems as opposed to processes.
Hadassah Jacobs. (1:00:53)
No, no, it's just, it's really.
Heath Fletcher (1:00:55)
It's really, I think it's a better word for that. For those things that you're talking about, think systems is a better use of word than processes. Yeah.
Hadassah Jacobs. (1:01:05)
You know, I can put one thing in and I'm developing, you know, the more we're moving in this direction, the better it gets. But to be able to put one thing into my calendar and have it literally create everything I need around that event is amazing to me. I don't sit there for 10 hours anymore creating that.
Heath Fletcher (1:01:35)
Yeah, but I do.
Hadassah Jacobs. (1:01:38)
I have incredible input in what's created. leaders and people shouldn't be afraid that AI is going to take over everything. AI needs people to input. It's just learning how to get the most out of it. So systems and habits, mindset, strategy and systems.
Heath Fletcher (1:01:42)
Mm-hmm.
It needs us as much as we need it.
Hadassah Jacobs. (1:02:08)
That's how I lead. I lead my people. have a great team. I lead them that way too. And I have a couple of older people and they'll say, so I'm going to have to give this up when you need me for more hours. And I'm like, no, no, you're going to have to be, you can go. Just, this is what you're going to, I'm going to give you what we need to get done.
And you just get it done. And they're like, you're kidding me. And I'm like, no, no, you get it done, but, but go enjoy your class. Go enjoy having dinner with a friend, go enjoy yourself. And I've always believed in that. I don't believe you need to create all these separate pockets of life.
Heath Fletcher (1:02:59)
Right.
Hadassah Jacobs. (1:03:00)
live your life and put it all, you know.
Heath Fletcher (1:03:02)
Yeah.
Plan it out. it all together, yeah.
Hadassah Jacobs. (1:03:06)
Make your calendar a lifestyle calendar, not an appointment calendar. ⁓
Heath Fletcher (1:03:11)
Great
advice. Yeah, that's a great advice. A life calendar. Great advice. Well, thank you so much, Hadassah. This has been such a great conversation. Now, we didn't even get into the fact that you're an author. You've got books you've written. We didn't even get into that yet, but where can people reach you and find you to get more information about you and the work you're doing? Where can they find you?
Hadassah Jacobs. (1:03:40)
First, my website, hadassajacobs.com, LinkedIn, and I'm building my Instagram account. ⁓ I'm getting out there. ⁓ it's at a build. It's, build with the dust. It's Instagram is build with the dust. And so, and so I'm, I'm doing it, you know, that's how we're doing it.
Heath Fletcher (1:04:08)
We'll put the links in the information for people to find as well. ⁓ But I just really, really appreciate you sharing your expertise, your insight, what you're offering to entrepreneurs and that product that you showed me. It looks amazing. So I look forward to our next conversation. I'll have you back again for sure. This has been a lot of fun and maybe we'll talk about...
some other things that you're doing. ⁓ again, appreciate you very much and thank you for spending this time with me today. On record, this is the longest podcast we've done.
Hadassah Jacobs. (1:04:48)
Well, thank you. I have enjoyed it. And getting to know you is just such an honor. Thank you so much. And I'm going to keep you and your family in my heart and in prayers. And I just want to thank you for this opportunity and really have enjoyed this time together. Thank you so much.
Heath Fletcher (1:05:12)
you
Okay. What a fun conversation. I really enjoyed meeting Hadassah. feel like I've known her for a long time and I just met her today. Super fun. Anyway, I hope you enjoyed that conversation as well. Some key things to take away that I noted were ⁓ her comments about systems and how crucial they are for consistency in business operations. Also her viewpoint on healthcare right now is that it is shifting from intervention to prevention and that systems in healthcare need
to be restructured for better efficiency in the future. Healthcare should also be client-centric and community-focused. And I know that's at the heart of most people's ⁓ drive in healthcare, but sometimes the business does stray from that focus. One little piece of advice from her to entrepreneurs and professionals is that ⁓ planning your schedules needs to be integrated into a
style and not just for work to allow fluidity and consistency so that there is structure but also freedom to make decisions on the fly and ⁓ build in a little fun. So anyways great advice I hope you enjoyed this episode ⁓
Thanks to you for listening and enjoy your week and we'll talk again soon. Stay healthy.