In this episode of The Healthy Enterprise, Vance Clement, CEO of Lineus Medical, shares how his company is transforming the vascular access space with its innovative IV device, SafeBreak. Drawing on over 30 years in the medical device industry, Vance discusses the challenges of building a healthcare startup, navigating FDA approval, and scaling in a complex market. He also explores the evolving dynamics of hospital purchasing, the power of strategic sales and marketing, and the leadership qualities—trust, perseverance, and optimism—that drive success in medtech innovation.Chapters00:00 Introduction to Lineus Medical and Vance Clement02:55 Innovative Solutions in Vascular Access06:01 The Journey of Product Development08:49 Building a Sales Team in Medical Devices12:00 Challenges in the Medical Device Industry14:55 Navigating the Sales Cycle and Market Adoption18:11 Expanding into New Markets21:02 The Future of SafeBreak and Global Reach29:16 Exploring Market Opportunities in Medical Devices30:56 Navigating FDA Approval and Market Entry32:59 Innovations and Future Developments in Medical Devices35:10 Marketing Strategies for Medical Devices40:07 The Evolving Role of Purchasing in Healthcare43:46 Leadership Insights and Building Trust47:58 Perseverance and Optimism in EntrepreneurshipGuest Information:Guest's Name:  Vance Clement Guest's Title/Position:  CEO and Co-FounderGuest's Linkedin: https://www.linkedin.com/in/vance-clement-4378464/Company / Affiliation:  Lineus Medical https://www.lineusmed.com/Guest's Bio: Vance Clement is the CEO and Co-Founder of Lineus Medical, bringing over 30 years of experience in the medical device industry. Since joining Lineus in 2015 and becoming CEO in 2018, he has guided the company’s growth and innovation. Previously, Vance led sales and marketing at BlueInGreen, where he quadrupled annual revenue, and held senior marketing roles at Mako Surgical, helping expand the company from a small orthopedic start-up to over $100M in sales. He also spent a decade at Smith & Nephew Orthopaedics and began his career at Wright Medical Technology. Vance holds a B.S. in Industrial Engineering from the University of Arkansas and an MBA from Christian Brothers University. He has been recognized as a C-Suite Leader (2021), a State Tech Leader (2022), and a Distinguished Engineering Alumni (2024).Takeaways:-Vance Clement is the CEO of Lineus Medical, focusing on vascular access solutions.-Lineus Medical's product, SafeBreak, addresses IV complications effectively.-IVs fail 46% of the time, highlighting a significant healthcare issue.-The device allows for safe separation of IV lines to prevent complications.-Vance's background includes extensive experience in medical device sales and marketing.-Building a sales team in the medical field presents unique challenges.-The sales cycle for medical devices can be long and complex.-Market adoption requires thorough product evaluations and nurse buy-in.-The veterinary market presents new opportunities for Safebrake.-Lineus Medical is expanding its reach globally, with regulatory approvals in multiple countries. -There's a significant market opportunity in medical devices.-Navigating FDA approval is a critical step for market entry.-Innovations in medical devices can lead to better patient outcomes.-Effective marketing strategies are essential for medical device companies.-Purchasing departments hold significant power in healthcare decisions.-Building trust and integrity is crucial in leadership roles.-Perseverance and optimism are key traits for entrepreneurs.-Understanding the needs of healthcare professionals can drive product success.-Engaging with top management can lead to better market penetration.-Digital marketing may not always yield immediate results in healthcare.

In this episode of The Healthy Enterprise, Bret Larsen — serial entrepreneur and CEO of Chief — shares his journey from launching his first startup in college to leading multiple high-growth B2B software companies, including the telemedicine platform E-Visit. He reflects on the lessons learned from scaling businesses, navigating the challenges of the pandemic, and transitioning from founder to CEO. Bret discusses the vision behind Chief, a predictive operations platform designed to empower sales leaders, and offers candid insights on mentorship, resilience, and the personal side of entrepreneurship.Chapters:00:00 Introduction to Brett Larson and His Journey03:03 The Birth of E-Visit and Telemedicine Innovations06:00 The Launch of Chief: A Predictive Operations Platform08:54 The Entrepreneurial Drive: Origins and Influences11:50 Navigating Challenges in Healthcare Innovation15:00 Growth During the Pandemic: A Turning Point18:09 Managing Rapid Growth and New Responsibilities20:51 Personal Growth and Leadership Development24:12 The Importance of Mentorship and Skill Evolution30:47 Unlocking Growth: The Role of Founders' Personal Lives35:50 Navigating Identity: The Founder vs. CEO Dilemma41:34 The Evolution of Chief: From Vision to Execution46:50 Building Chief: Insights from Market Research52:47 The Unique Value Proposition of Chief56:38 Passion and Pain: The Reality of Building BusinessesGuest Information:Guest's Name:Bret Larsen Guest's Title/Position:   Founder & CEOGuest's Linkedin: https://www.linkedin.com/in/bretalarsen/Company / Affiliation: Chief  https://www.getchief.com/Guest's Bio: Bret Larsen is the Founder and CEO of Chief, a sales performance management platform built to help modern sales teams turn complexity into clarity and make growth inevitable. A 3x founder and seasoned CEO, Bret has built multiple high-growth B2B software companies recognized by Inc. 5000, Deloitte Fast 500, Forrester, and Gartner. Named a Titan 100 CEO, Top 50 CEO in Healthcare Technology, and Ernst & Young Entrepreneur of the Year finalist, he’s known for building high-performing teams and market-defining products. Backed by investors including Goldman Sachs and Kickstart Seed Fund, Bret also advises startups and serves on boards across technology, healthcare, and education.Takeaways:Brett Larson is a three-time founder and CEO with a strong background in B2B software.His first company was a small e-commerce business started during his undergraduate studies.Brett's journey in healthcare began with E-Visit, a telemedicine platform that gained traction during the pandemic.The idea for Chief, his latest venture, was inspired by the need for predictive operations in businesses.Brett's entrepreneurial drive is influenced by his family background and early experiences in business.Healthcare is often slow to adopt technology due to the risks involved, but there are opportunities for innovation.The pandemic created a significant growth opportunity for E-Visit, leading to a 1200% increase in team size.Navigating rapid growth requires a shift in leadership skills and adaptability.Brett highlights the importance of mentorship and executive coaching in his development as a leader.The role of a CEO can be lonely, and perception plays a crucial role in leadership. You cannot increase burn for six months post-investment without proving ROI.Founders' personal lives significantly impact business success.Hiring talented individuals can be intimidating but is essential for growth.Articulating a clear vision is crucial for leadership.Goldman Sachs provides unparalleled support for startups.Recognizing feelings of languishing can lead to renewed purpose.Unlocking operational data is key to business success.The ideal customer for Chief is a VP of Sales or CRO.Pain tolerance is directly correlated to impact in business.Passion for the problem drives resilience in entrepreneurship.

In this episode, Dr. Marsha Hartman, Fractional CEO of Exodigm Biosciences, shares her journey from epidemiology to leading-edge biotech innovation. She explores how Exodigm’s breakthrough cell analysis technology is advancing personalized medicine and reshaping the future of diagnostics. The conversation dives into the lessons learned from COVID-19, the balance between science and strategy in leadership, and the ethical dimensions of AI in healthcare. Dr. Hartman also reflects on the importance of listening, collaboration, and purpose-driven work in creating meaningful impact across the life sciences.Chapters:00:00 Introduction to Marsha Hartman and Her Journey03:09 The Intersection of Epidemiology and Immunology06:00 Sales and Science: A Unique Blend09:13 COVID-19: A Case Study in Epidemiology and Immunology11:52 The Role of Biomarkers in Personalized Medicine15:02 Exodigm: Transforming Cell Analysis17:58 Marsha's Transition to CEO20:48 Leadership Philosophy and Personal Growth27:27 The Art of Listening in Leadership30:07 Lessons from COVID-19: A Global Experience34:01 The Role of Technology in Healthcare36:12 The Future of Personalized Medicine39:22 Patient Data Ownership and Accessibility42:20 The Ethical Use of AI in Healthcare44:23 Finding Your Purpose and Aligning with OthersGuest Information:Guest's Name: Dr. Marsha L. HartmanGuest's Title/Position:  Fractional CEOGuest's Linkedin: https://www.linkedin.com/in/marsha-l-hartman-phd-4b77903b/Company / Affiliation:  Exodigm Biosciences https://www.exodigm.com/Guest's Bio: Dr. Marsha L. Hartman is the Fractional CEO of Exodigm Biosciences, a pioneering startup within the General Inception portfolio. At Exodigm, she is leading efforts to revolutionize cellular biology by enabling live single-cell analysis through transcriptomic insights — helping researchers and biomanufacturers work precisely with the cells they need. With a background in epidemiology and extensive leadership experience across diagnostics, biotech, and commercialization, Dr. Hartman brings a strategic and scientific lens to building scalable solutions for the next generation of cell therapy and analysis. Under her leadership, Exodigm is pushing the boundaries of innovation to accelerate discovery and redefine what’s possible in cellular science.Takeaways:Marsha Hartman has a unique background in epidemiology and immunology.She transitioned from academia to sales and marketing in the life sciences.COVID-19 highlighted the importance of understanding immunology and epidemiology together.Biomarkers play a crucial role in personalized medicine and treatment outcomes.Exodime is pioneering live cell RNA analysis, which could revolutionize cell therapy.Marsha's leadership style is collaborative and focused on team success.She believes in the power of hard work, honesty, and hope in both life and science.Perfectionism can hinder authentic leadership and team dynamics.Building relationships is key to successful collaboration in science and business.Marsha's journey illustrates the importance of adaptability and continuous learning. As a leader, you must be a philosopher and a listener.Listening to your team can reveal insights you may not be aware of.COVID-19 taught us valuable lessons about collective experiences.Technology has accelerated advancements in healthcare.Personalized medicine is the future of healthcare.Patients should have ownership of their health data.AI can help eliminate biases in data interpretation.Collaboration is key to solving healthcare challenges.Understanding your purpose can guide your actions.Aligning with others can lead to greater impact.

In this episode of The Healthy Enterprise, Dr. Tia Warrick, CEO of Lesous Consulting, shares her journey in clinical research and healthcare education. She discusses the industry gaps that inspired her to launch Lesous, a company focused on bridging those divides through training, mentorship, and innovative technology. Dr. Warrick highlights the importance of practical, accessible education, the growing role of AI in clinical efficiency, and the need for equitable participation in clinical trials. With a passion for teaching and empowerment, she offers valuable insights on leadership, career growth, and creating supportive pathways for the next generation of healthcare professionals.Chapters:00:00 Introduction to Dr. Tia Warrick and Lesous Consulting03:03 Dr. Warwick's Journey in Clinical Research05:51 Identifying Gaps in Clinical Research08:59 The Role of Education and Training11:53 Leveraging AI in Clinical Research14:51 Creating Equity in Clinical Trials17:48 Innovative Training Solutions20:56 The Importance of Practical Application in Training24:11 Challenges and Rewards in Clinical Research26:51 Bridging the Gap in Healthcare Education27:16 The Journey to Teaching and Mentorship29:34 The Impact of Clinical Research30:54 Transforming Professional Development34:39 Creating a Safe Learning Environment36:37 Navigating Career Transitions39:16 Finding Your True Path43:00 Overcoming Industry Challenges48:22 Connecting with Dr. Tia WarrickGuest Information:Guest's Name:  Dr. Tia WarrickGuest's Title/Position:  Chief Executive Officer Guest's Linkedin: https://www.linkedin.com/in/drwarrick/Company / Affiliation: Lesous Consulting https://lesousconsulting.com/Guest's Bio: Dr. Tia Warrick is the CEO of Lesous Consulting, a professional development, training, and technology solutions firm advancing excellence in clinical research and healthcare education. A Certified Global Project Manager with over seven years of experience in the industry, she brings expertise in strategic business analytics, AI software development, e-learning design, epidemiology (including RWE/HEOR), clinical data management, and public health consulting. An award-winning author of “Burst the Bubble: A Look into Careers in the Pharmaceutical Industry,” Dr. Warrick earned her Doctor of Health Science in Clinical Health Education from the University of Bridgeport. With a background in epidemiology and global clinical trials, she is dedicated to bridging gaps across healthcare, research, and education—mentoring the next generation of professionals and driving innovation that promotes equity, collaboration, and impact.TakeawaysDr. Tia Warwick is the CEO of Lesous Consulting, focusing on bridging gaps in clinical research.80% of clinical trials fail due to inefficiencies and administrative bottlenecks.Education and training are crucial for improving clinical research outcomes.AI can enhance efficiency in clinical research without replacing jobs.Creating equity in clinical trials is essential for patient access to treatments.Practical application in training is more valuable than theoretical knowledge.Burnout among clinical research professionals is a significant issue.Innovative training solutions can accelerate experience and reduce mistakes.Collaboration between institutions is key to successful clinical trials.The cost of clinical trials impacts the affordability of treatments for consumers. Dr. Warrick emphasizes the need for equitable healthcare education.Teaching has always been a passion for Dr. Warrick.Clinical research plays a crucial role in patient care.Transforming professional development can lead to industry improvements.Creating a safe learning environment fosters growth.Career transitions require careful navigation and support.Finding one's true path is essential for fulfillment.Overcoming industry challenges involves positivity and resilience.A holistic approach to career coaching considers all aspects of life.Building connections and community is vital for professional success.

In this episode, Hadassah Jacobs, Founder and CEO of Hadassah Jacobs International, shares her journey as an entrepreneur and startup strategist. She discusses learning from failure, building strong systems, and her work in neuroprotection and environmental health. Hadassah also explores leadership in healthcare, the shift toward prevention, and the role of AI and marketing in creating client- and community-focused solutions.Chapters:00:00 Introduction to Hadassah Jacobs and Her Ventures03:09 The Importance of Systems in Startups06:11 Learning from Failure: The Entrepreneurial Journey09:06 Tailored Coaching for Entrepreneurs11:57 The Catalyst for Entrepreneurship: Personal Stories15:02 Innovations in Pharma: Kotzker Phfarma's Mission17:46 AgroDefense: Protecting Health and the Environment33:14 Transitioning to CEO: Challenges and Lessons Learned38:40 Navigating the Healthcare Landscape: From Intervention to Prevention46:49 Revolutionizing Healthcare Systems: A Client-Centric Approach56:16 Leadership in Entrepreneurship: Balancing Structure and FlexibilityGuest Information:Guest's Name: Hadassah JacobsGuest's Title/Position:  Founder & CEOGuest's Linkedin: https://www.linkedin.com/in/hadasjacobs/Company / Affiliation: Hadassah Jacobs International https://www.hadassahjacobs.com/ Guest's Bio: Hadassah Jacobs is the founder & CEO of Hadassah Jacobs International (HJI), a strategic launch and development studio helping visionaries turn ideas into successful ventures. With expertise in AI automation, biotech innovation, and digital strategy, she’s guided startups like Kotzker Phfarma from concept to emerging biopharmaceutical leader. Passionate about empowering women founders, Hadassah combines strategy, systems, and creativity to help entrepreneurs build impactful, scalable businesses.Takeaways:Hadassah Jacobs is the founder & CEO of Hadassah Jacobs International, a startup studio and consultancy.Systems are crucial for consistency and success in startups.Entrepreneurs often struggle with productivity and need effective systems to manage their ideas.Learning to fail fast is an essential part of the entrepreneurial journey.Tailored coaching can help entrepreneurs navigate their unique challenges.Hadassah's early experiences in entrepreneurship shaped her understanding of business.Kotzker Phfarma focuses on developing products for brain protection and neuroregeneration.AgroDefense is a product aimed at protecting civilians from environmental toxins.The importance of antioxidants in health and wellness is emphasized in Hadassah's products.Building good habits early on is vital for long-term entrepreneurial success. Transitioning to a CEO role comes with unexpected challenges.Navigating government bureaucracy can be time-consuming and frustrating.The shift from medical intervention to prevention is crucial for healthcare.Healthcare systems need to be restructured for better efficiency.Client-centric approaches are essential in healthcare.AI can enhance communication and service delivery in healthcare.Effective leadership requires balancing structure with flexibility.Planning should integrate personal and professional life for better fluidity.Marketing is key to serving and educating the community.Entrepreneurs should prioritize their well-being alongside business goal